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david zinczenko



David Zinczenko Leads the Charge at Men’s Health with Eat This, Not That Series

The man behind the Eat This, Not That series and editor at Men’s Health magazine is David Zinczenko. He was born of Ukrainian decent on December 13, 1969 in Pennsylvania and grew up in Bethlehem, Pennsylvania. At age 6, David’s parents divorced and from there he grew up with his mother for the remainder of his young life. As a child he was overweight and taunted by his brother for over-eating. By high school, David gained control of his weight and following graduation he entered the Naval Reserve. His military career sent him to Moravian College for his studies.

In 1991, David worked as an assistant editor at Men’s Journal. Just two years later he accepted a position as associate editor at Men’s Health. Then, in 2000, he made his biggest career move to editor-in-chief at Men’s Health, where he remains today.

The rising rate of obesity in America was a concern of David’s. He saw how many Americans’ misconception of food was detrimental to their health. He used his knowledge in health and fitness to launch his Eat This! Not That! book series. He helped people across America choose better food options ranging from similar Starbucks coffee to similar TV dinners at the grocery store. David’s success stems from his editorial positions and book collaborations with Matt Goulding.
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Restaurant Report Card on The Today Show

Eat This Not That 2012 Book CoverTune in to the Today Show on Wednesday, September 14 for a full report card on your favorite national restaurants. Men’s Health magazine Editor-in-Chief David Zinczenko will be on the show to talk about the fast food options that can be better for your diet and health than sit-down meals.

Zinczenko will share tips from the 2012 edition of Eat This, Not That. The most updated version of this book, which helps Americans eat better without a “diet,” will be released today. Eat This, Not That aims to make the reader an expert in making positive food choices when dining out, by revealing food swaps that can save you hundreds of calories per day. It also covers many other categories of food, such as common grocery store brands.


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Eat This Not That 2011 on The Today Show

Eat This Not That Book CoverTune in to the Today show on Wednesday, April 6 for an introduction to Eat This Not That 2011. Author and Men’s Health editor David Zinczenco will be a guest on the show, to introduce the latest addition to this popular book series. He will discuss how much sodium is really in our food, particularly in restaurant meals. The average American eats about two times more salt than the daily recommended amount. Zinczenco will offer healthier alternatives, that won’t leave you feeling like you can never eat out.


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Eat This Not That on Today [VIDEO]

TodayMen’s Health editor David Zinczenko shared his tips to eating out without gaining weight this morning on Today. Zincsenko says that more and more restaurants are adding healthier items to their menus, making it easier for customers to make better food decisions. “These are low-calorie menu options that are popping up everywhere that allows you to fill up without filling out,” he said on the show.

He takes a look at eating out at Denny’s, Starbucks, Romano’s Macaroni Grill, and Red Lobster. For each of these restaurants, Zinczenko points out the best dishes to help you cut calories without feeling deprived. Plus, he shares some wild calorie-equivalents that will make you think twice before you order.


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Men’s Health Editor David Zinczenko on Rachael Ray

Rachael RayTune in this Tuesday, March 1, to Rachael Ray for the behind-the-scenes of your favorite magazine columns. The guests will include David Zinczenko, the editor-in-chief of Men’s Health. Zinczenko is the author of the Eat This, Not That books and is one of the creators of The Abs Diet.

Zinczenko was recently criticized for re-publishing old Men’s Health articles under his own name, but we doubt that Rachael will be bringing that up on Tuesday’s show. Instead, he’ll be sharing a tips from Eat This, Not That. It may make you reconsider some of your favorite foods. Plus, get a great recipe for chicken with oranges macron almond rice.

Check your local listings for show times.

Get more great health and fitness advice from Men’s Health magazine here.