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“I Will What I Want.” The Powerful Statement Behind Under Armour’s New Campaign

Under Armour’s commercials traditionally focus on the gritty, tough side of athleticism, sending the message that wearing their products will turn you into some muscled, gruff super-athlete. With its new women’s campaign, however, Under Armour is taking a different approach.

The campaign began with an ad featuring ballerina Misty Copeland. A pioneer in her field, Copeland is one of the only African-American dancers to be a part of the American Ballet Theater (ABT). In her commercial, she demonstrates her athletic ability and grace while a young girl’s voice reads a rejection letter from ABT; the rejection letter Copeland received when she initially applied.

In the letter, Copeland is told she has the wrong body for ballet and is too old to be considered for the program. She has clearly proved the letter writer wrong as she proudly dances across a stage while her credentials are displayed: Soloist, American Ballet Theater.

The ad went viral, and so did its message, “I will what I want.”


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Breaking Down the Barre Craze: Which Ballet-Inspired Workout is On Pointe for You?

Ballet dancers have flexible bodies conditioned from hours of training. Their specialized workouts create long and lean frames — think Natalie Portman in Black Swan. Their shapely legs, abs, thighs and buttocks come through hybrid weight training, Pilates and cardio workouts with some straight-up ballet pole (barre) stretching.

Their moves are spreading like wildfire, and barre-style workouts are popping up throughout the world with a variety of applications. From sweat-inducing cardio sessions that are hardly a dainty ballet class, to classes that stay true to their ballerina roots, there is a barre workout for you!

If you don’t want to dance in Swan Lake, but do want to get a more toned ballet-ready body, read on as we break down the different methods and tell you which celebrities are on pointe for this craze.

It doesn’t matter which class you choose — you are gonna WORK! 

beyond barre

BEYONDBARRE

Feel the burn and see the results in your core, arms and legs, and the glutes.

You’ll need a ballet barre, a handrail (or a counter top), and a super cool GlideBoard.

Inspired by ballet, ice skating, and intense cardio classes.

Differs from others because of an intense approach that incorporates cardio for fat burning and endurance.

Attend a class at one of a dozen studios in the U.S.

 

barre3

BARRE3

Described as ”ballet meets yoga and Pilates”

Utilizes a 3-step method where poses are held for longer periods with focus on small muscle movements. Session ends with a cardio blast.

Celebrity fans include Madonna, who may be striking a pose beside you at your next Barre3 class.

Required accessories include a yoga mat, small “prop” ball, ballet barre or sturdy chair.

Classes popping up in over 30 US cities, Canada and even the Philippines with more coming soon. DVDs: Seven different workouts sold on the Barre3.com website.


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Work it Off: 3 Ways to Burn Off a 569 Calorie Plate of Nachos

Everyone has that dark room food. The one they should literally eat in a dark room in order to hide the finger licking, the hunching over the plate, and the single-minded focus. For some people it’s pizza. For others it’s donuts. For me it’s nachos.

nachos

I didn’t mean to eat a whole plate of them. In fact, I had fresh veggies for a salad in my fridge. But I met friends for happy hour and one thing led to another… All of a sudden I was carrying an extra 569 calories. Eek!

How could I have burned off all those extra calories?
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6 Ways to Turn Spring Cleaning into a Full-Body Workout

clean

 

We’ve made it through the long winter and spring is finally here and in full swing! ‘Tis the season for baseball, sunny days, green things growing and everyone’s favorite activity: spring cleaning! Since free time is something that most of us don’t have an abundance of, it’s good to know that you can easily multitask while engaging in your spring cleaning chores. According to My Fitness Pal heavy cleaning can burn up to 250 calories per hour, making it a worthwhile fitness activity. And, by adding in just a few simple moves to your cleaning routine, you can burn even more!

Here’s six ways to fire up your heart rate, engage your muscles and get a calorie-blasting workout while you get your spring cleaning on:

 

tunes

1. Blast your favorite heart-pumping tunes
Before you start cleaning, make a playlist of music that gets you pumped. Think about songs that you listen to when going for a run or doing a cardio workout at the gym. Music with an upbeat rhythm is more likely to make you not only clean faster, but help you have fun while doing it. Go ahead and blast that music and dance around with that mop or duster (and burn a ton of calories while doing it!). You’ll discover a whole new appreciation for cleaning.


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5 Fun Ways to Enjoy an Adult Spring Break!

Happy Spring Break, guys! Even if you do not have a week off of like back in the school days, I have good news: There are plenty of ways to enjoy adult versions of Spring Break! Here are five easy, fun, and most importantly, healthy ways to enjoy Spring Break.

hike

1. Take a hiking trip!
Even if you only have a day or two off of work (aka, a weekend), that is plenty of time to go on a long hike. Make it a picnic by packing sparkling water, hummus, and mixed raw vegetables. Becuase I know I always need something to look forward to—besides the beautiful view—by the time I make it to the top!
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