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Money Hungry on VH1 Brings Bet Dieting to TV Weight Loss

Weight loss as entertainment, it’s a hot trend in Hollywood right now. The leader being none other than NBC’s Biggest Loser, set to premiere in September its tenth season of competition-based weight loss.

With the weight loss industry being a multi-billion dollar one, fads are as plentiful as they are in music, fashion and other high-yielding industries. Bet dieting is another hot trend now; the idea being that it forces people to almost literally put their money where their mouths are.

So what happens when you’ve got bet dieting and weight loss entertainment as popular trends in the day of an obesity epidemic? You get VH1′s Money Hungry, a new weight loss competition premiering August 2, 2010 at 9/8c. The show will pit 12 pairs of overweight individuals against one another in a temptation-fueled competition where they each stand to lose a lot more than just weight.
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