Two of the most powerful forces in women’s fitness have combined. Starting in January 2014, Curves International Inc. will launch Curves Workouts with Jillian Michaels. These new workouts will feature the Curves Circuit strength training machines and body weight-based exercises with some of that Jillian magic added in.
“Jillian epitomizes the next evolution of Curves,” said Mike Raymond, chief marketing officer for Curves. “For years we have stood for fitness and now also effective weight loss, both of which Jillian is known for, and we know Jillian’s cutting-edge workouts will help women achieve their health goals. We are looking forward to amplifying our Curves Circuit with innovative workouts with a trained coach for everyone.”
Curves Workouts with Jillian Michaels are designed for women at any fitness level, and those who are used to traditional Curves workouts with coaches will not be disappointed. The Curves coaches have been trained in the new program and will be a part of every Circuit.
“I am so thrilled to be partnered with Curves to provide women with the tools necessary to take control of their health. Curves is everywhere – so now my program is accessible, effective and affordable,” Michaels said. “The workouts I’ve developed with Curves incorporate the most innovative, state-of-the-art fitness techniques to build lean muscle, amp up metabolism and kick start weight loss. Combined with the power of the Curves Circuit with a trained coach, women will get the results they want.”
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With the fall season upon us and holidays approaching quickly, some of you might be considering joining a gym in order to maintain those extra calories you’ll be consuming this season. To help you make the best decision for you, we’ve put together a list of gyms that each has their own unique purpose and programs.
A good tip before you begin the slideshow is to right down what’s important to you in a gym membership. Is the location a huge factor? Do you desire to be involved in group fitness classes or are you looking for some one-on-one personal training? Other important factors we recommend you ponder on are the clubs’ hours and if they work with your schedule or not, the actual membership monthly fees, and whether or not extra amenities would be useful to you.
Go ahead and find the right gym for you!
A new gym in Springfield, Ohio may be on the cutting edge of what women are needing. A gym of their own.
Premier Fitness opened on December 26, 2011 in a former gym’s location. The gym re-branded, went under new ownership, all previous members kept their membership and most things stayed the same. However one major change has been making news. The club contains a new women-only section.
“We really target ladies who wouldn’t go to a fitness environment due to the stigma of what it means to be fit,” said new owner, Wade Gates. “Over the years a lot has been done to make the environment friendly to women who would be intimidated.”
The women’s room is a fitness center within a fitness center. The room has equipment designed for smaller frames and different types of weights, but “The main thing is it’s just an area (women) can go where they aren’t sweating next to guys,” Gates said.
Some may think Wade’s comments are unfounded or demeaning to women, but a lot of women really do care about working out next to men. “It’s really nice to be separate from the men’s, it’s not so embarrassing,” said Christina Butts, who has been a member for a month.
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“As an overweight person, it’s in my head that I’m being judged, whether it’s true or not.” These are the words spoken by Francis Wisniewski, a 38-year-old hedge fund manager and father of three. His emotions about being judged while working out at a gym lead him to open Downsize Fitness, a place just for the overweight to workout. It appears there’s a growing need for places just like this.
Downsize Fitness is new to the Chicago gym scene and is discreetly designed just for people looking to lose at least 50 pounds. Trim men and women are not allowed as members. In fact, when a member hits their weight goal and changes their lifestyle their time at Downsize ends.
Wisniewski created Downsize Fitness after he was finally able to lose 60 pounds by working one-on-one with an in-home trainer verses a gym or club. Wisniewski shared the same feelings as most overweight people prior to his private sessions. According to a 2009 report in the Journal of Nutrition Education and Behavior, most overweight people feel embarrassed and intimidated about exercising around younger and fitter people. Furthermore, other deterrents stand in the way. Many overweight people were put off by exercising with the opposite sex, using complicated equipment, and simply by the boredom of the gym. These issues can be true for normal weight gym members too, but heavier members tend to need more support and privacy.
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Curves is well known for their fitness centers, which offer circuit training exclusively for women. Today, they’re rolling out a re-vamped version of Curves Complete just in time for 2012 New Year’s resolutions. The new comprehensive weight-loss program combines nutrition, fitness and motivation specifically designed to help women.
The diet and exercise components of the weight loss program are no surprise, however, Curves is offering a new kind of support system through the “motivation” pillar of the program. “Motivation is what makes the plan work,” Curves Director of Nutrition Nadia Rodman told DietsInReview. “Overeating is a habit for many people much like an addiction. Learning about behavior change and having the support of a coach and the community at Curves helps women make the changes they need to make to lose weight and maintain it for life.”
Curves Complete is a 90-day program that’s divided in to three phases. The first phase lasts one week, and consists of a 1,200 calorie-plan to kick-start the weight loss. After this, more calories are added for the remainder of the 90 days to increase the consumption to 1,500 calories. After this, women are counseled to eat a healthy diet of 2,000 to 2,500 calories per day, depending on their activity level, to maintain their weight loss.
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