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Leaning In to Get Lean: Meet the Rare Female CEOs in the Diet Industry

female-CEO

By Shae Blevins

The 2014 Fortune 500 List included 24 female CEOs – the most in history – and the United States elected a record-setting 100 women to the 113th Congress. Women are making their move!

But a lack of female leadership is still evident in the industry that targets American women most: Wellness. That’s the $20 billion industry that encompasses diet, fitness, and weight loss. It’s an industry where 85% of the consumers are women, and the grand majority of executive leadership — from CEOs to boards — are male. That’s right, there are dudes perched at the brands that prominently lead the industry – from the girl-powered Jillian Michaels to the all-inclusive Weight Watchers.

Fortunately, there are a few brands breaking the industry norm with female CEOs. It’s been two years since industry giant Nutrisystem appointed its first female CEO, and the brand is seemingly better for it. And most recently, Retrofit replaced its CEO with a woman. One feather in this hat was lost last December, when Dana Fiser left her two-year reign as CEO at Jenny Craig.

Meet the three shining female stars blazing trails in wellness:
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7 Fool Proof, No Excuse Ways to Move More Every Single Day

move more

Thousands of years ago, humans were always on the go: gathering berries, hunting prey, running from predators. Our metabolisms are still essentially the same as these humans and yet we are lucky if we can get in more than just the walk from our car to our desk and back again. With the rise of desk jobs comes the rise of ultra-sedentary lifestyles, even increased diabetes risk for women who sit too long.

This is not your fault! Plus…You are busy! You work hard! You get home at the end of the day exhausted, and your only remaining energy gets allocated to helping your kids, then maybe watching a quick TV show before your own well-deserved bedtime. And while this movement is no longer built into our survival like our early ancestors, we still need activity for our body to thrive.

Here are 7 Fool-Proof Ways to Move More in Your Day.

Not only does your body deserves this, it needs it.
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FitBit Data May Help Insurance Companies Reduce Your Premiums

fitbit-flex

It’s all about perspective.

Ten percent can be a large or small amount, depending on the context of what it represents. If we’re talking about unemployment, 10% is unacceptable. If we’re talking about income tax, paying only 10% would be a blessing.

For today, we’re avoiding politics and the economy and instead, talking about the 10% of Americans who use wearable tech fitness trackers to monitor and track their daily activity, food intake, sleep, and exercise. This 10% of Americans make up a group of people that health insurance companies are examining closely to determine more accurate ways of calculating insurance premiums. On average, your premiums fluctuate once each year, which usually means added cost. That added cost doesn’t always have anything to do with you, and is often part of a re-rating of the group pool you’re a part of, like the company you work for.

The Only Fitness Tracker Review Guide You Need

What if your premium was calculated based on how you, as an individual, actually live? What if your premium fluctuated because of choices you make regarding your individual health and not because of others in your insurance pool dragging you down?
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5 Snacks Disguised as Meals: Stay Full on the Go for Less than 500 Calories

By Janis Jibrin, M.S., RD, Best Life lead nutritionist

What to eat when you’re stuck in a junk-food-infested office park, stretch of highway, or other nutrition wasteland? Try one of these five meals, all of which contain foods you can keep in your purse, desk drawer, or office fridge, or can be found at a coffee shop. They range from 370 to 480 calories.

trail mix recipe

Oatmeal topped with dried fruit and/or nuts and a 12-ounce nonfat or 1 percent latte

Approximate calories:  370

Nutrition highlights: This dish is rich in calcium and cholesterol-lowering soluble fiber (from the oats), plus it offers phytonutrients from the coffee, dried nuts and fruits. It’s my go-to at Starbucks and other coffee shops.

Trail mix (2/3 cup)

Approximate calories: 450

Nutrition highlights: Nuts, seeds and dried fruit offer vitamins and minerals, phytonutrients and healthy fats. Make your own to control the ingredients and avoid a sugar rush. Try our Sweet & Nutty Trail Mix.
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Health Focused Startup CEOs are a Health Trend Worth Adopting

When you hear that a guy is techy, a computer geek, or the like, you probably picture some frumpy Mountain Dew-chugging, finger-stained Cheetos eater. It’s an unfortunate stereotype, and like those tend to be, it can be true. It can also be terribly untrue. And that’s the case for some of the biggest names in tech.

The start-up and tech community is bustling; it’s a multi-billion dollar industry that is generating the biggest ideas, products, and innovations of our time. The best part? Its leaders aren’t weighed down. Not only is it ultra cool for these start-up companies to have offices that resemble something closer to playtime at a kid’s after-school program than a Fortune 500 boardroom (which is a mark of pride, mind you), but they try to out-kitchen each other. From Google’s globally infamous healthified free-to-employees cafeteria to the fresh apples and KIND bars that are staples in Greatist’s kitchenette, health is a mark of pride.

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And what these brilliant CEOs are eating is as interesting as what hip hop moguls have parked in their garages – we want to know! From what we can tell, taking care of yourself isn’t just for the ladies. In an industry dominated by dudes, it’s nice to know they’re choosing fit over frump.

So how do these titans of tech, these moguls of mobile “diet,” per se? Better than most of their consumers, that’s for sure.

MARK ZUCKERBERG — Facebook

He’s an on-again off-again meat eater. He spent 2011 “basically” as a vegetarian, after committing to only eat meat he killed himself. He says the experience was good, and that it lead him to healthier foods, even learning more about sustainable farming and raising of animals. Fast forward to last summer and he was posting pictures of steaks, thanks to his iGrill app, he certainly didn’t kill himself.
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