The savvy consumer knows that coconut water claiming to be “100 percent natural” doesn’t mean much, because the “natural” label is in no way regulated or standardized. But O.N.E. Coconut Water is raising the bar by becoming the first major brand of coconut water to become certified USDA organic. The ingredient list is short and sweet: coconut water. Not added sugars, acids or flavors. “Becoming 100% certified organic was a goal we were excited to move towards and now achieve,” said the company’s founder and CEO Rodrigo Veloso in a press release.
Coconut water has been recently touted as a healthier alternative to sports drinks, particularly as a source of electrolytes. So, I put O.N.E to a taste test and it proved to be a lightly sweet yet refreshing drink. I’ve tried Zico coconut water before and found it less enjoyable, but I have to confess I expected it to taste more like coconut milk, which is something many people experience when trying coconut water for the first time.
Move over Gatorade and Vitamin Water. There is competition in the beverage case and the Material Girl is one of the first to hop on the newest hydration bandwagon of coconut water.
Coconut water is a wildly popular new drink that has recently hit stores all across the country like Whole Foods and other national grocery store chains.
The New York Post just reported that Madonna is investing $1.5 million in one of the largest coconut water manufacturers in the country, Vita Coco. Other celebrities like actor Matthew McConaughey and singer Anthony Kiedis of the Red Hot Chili Peppers are also rumored to soon be lending their cash to help make coconut water more mainstream.
And it’s no wonder. Coconut water is quick becoming a favorite among yoga practitioners, fitness enthusiasts and those just looking for a nutritious way to stay hydrated.
It’s that time of year, particularly for those in the colder northern climates, when people dream about relaxing on the beach on some remote tropical island with a fruity cocktail in hand. One of the more popular images is of drinking from an open coconut on the patio of a beachfront hotel.
If you have ever opened a fresh coconut, what you saw was a thin, opaque liquid that has a slight almond flavor. Coconut water, not to be confused with coconut milk, is the clear liquid inside young (green) coconuts.
As the coconut matures, the coconut water is gradually replaced by the coconut meat. Coconut water is consumed fresh, because once it’s exposed to air, the liquid rapidly loses most of its nutritional value, and begins to ferment. (more…)