Athletes are paid enormous salaries, and make even more, millions more in fact, in endorsement deals. It’s logical that many of the endorsements are with athlete-friendly brands, like David Beckham for Adidas or the bevy of pro and Olympic athletes who appear in Subway commercials. It makes sense, athletes supporting exercise gear and healthy food choices.
Three years ago, Michelle Obama announced that her platform as first lady would be ending childhood obesity. She launched the Let’s Move! campaign in 2010 in order to bring together community leaders, teachers, doctors, nurses and parents in an effort to solve the problem of childhood obesity. It is her ambitious goal to solve the epidemic within a generation. We think it’s great that Mrs. Obama has put such an important issue in focus, and that Let’s Move! keeps adapting.
Since Let’s Move! started, Mrs. Obama has asked us to plant gardens, get up a dance and cut calories. She has even called on the U.S. military to set a good, healthy example for the rest of Americans. Her next step in evolving and adding to her quest against childhood obesity is asking people to drink more water. This new initiative, called Drink Up, urges Americans to drink water in the place of other beverages they consume. The first lady even “stole” the TODAY show anchors’ coffee and replaced it with water during an appearance last week.
It’s amazing what can happen in just a minute.
In fact, on September 26, when millions of kids participate in the JAM Challenge, 60 seconds is all they’ll need to break a world record. In an effort to quell childhood obesity, two organizations—Heal-E-tips and the Alliance for a Healthier Generation—have teamed up for the second annual Just-A-Minute Challenge. The program intends to encourage children across the U.S. to get active everyday, even if it’s just a minute.
With the state of childhood obesity reaching epidemic proportions, 60 seconds of movement could make a big difference. According to the CDC, more than one-third of children and adolescents in America are obese. In 1980, only 10 percent of our young people were overweight or obese. Statistically, children who are obese tend to stay obese throughout their lives, and are at great risk of type 2 diabetes, high blood pressure, and low self-esteem.
The JAM World Record event aims to dramatically reduce those astonishing numbers. In 2012, 1.3 million children from 17,000 schools participated in the event, and this year the goal is 3 million. Exercise guru Patricia Friberg will be the JAM fitness leader for the nationwide event, and has released a video with NFL running back C.J. Spiller. It’s good to see the NFL getting involved in the childhood obesity fight, especially after the beastly burgers they endorsed last month.
An alarming new trend has come to light following the release of an article in the October issue of Pediatrics. According to researchers from the Mayo Clinic, teens who have a history of obesity of being overweight are at a higher risk of developing eating disorders as they undergo treatment for their weight problems.
The study looked at two cases where teens were brought to their doctors by concerned parents. Though the teens’ symptoms matched those of eating disorders, the doctors were hesitant to diagnose the teens with disordered eating. Instead, both were originally diagnosed with much rarer conditions. The study further states that this may have happened due to the fact that the teens were at healthy Body Mass Indices (BMI).
The National Football League, the most profitable and popular professional sports league in America, kicks off regular season play in less than a week. Six years ago, the NFL put its massive appeal to good use, founding the Play 60 program to tackle childhood obesity and encourage a more active generation of children. Most NFL media coverage is centered around head injuries, Fantasy Football, murder charges and twitter rants, but the league continues to make strides fighting the obesity epidemic with national activities for kids. However, when a few members of the Green Bay Packers had the opportunity to design their own hamburger recipes to be sold at Curly’s Pub in Lambeau field on game days, they did not have health on the brain and undermined the efforts of Play 60.
While Play 60 aims to get children to play for 60 minutes a day, anyone who eats the Aaron Rodgers burger will need to play for 120 minutes after they wake up from their food coma. The Aaron Rodgers burger does not come with an artery brush, but it should. Here’s what you get: bacon, swiss and havarti cheese, avocado, pickles, jalapeno, onion rings, mayo, ranch, and PEANUT BUTTER—all with a side of fresh Wisconsin cheese curds. Just like mom used to make—if she hated you. Peanut butter is a trending burger topping, but next to ranch, mayo, and avocado, it seems like a flavor rainbow from hell.
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