Marathons are difficult. They can be exhausting, sweaty, even humiliating. Sure, they come with the satisfaction of knowing you did the hard work of running a marathon, but when that’s not enough to get you to tie up your laces, the creative people at Ridiculo.us came up with another idea: stage a fake marathon.
The event, being staged in February, is counting on participants to snap pictures of themselves preparing for the race, showing off their race gear, and pretending to run, then compile all of those online to make it seem like the race really happened. It comes complete with T-shirts, race bibs, medals and race times, just no actual running. That’s why it’s called Run Free 2013, because the race is run-free. Participants are instructed to promote it on Facebook, Twitter, Instagram, and other social media to spread the word and get people talking about “the greatest race that never was.”
Kickstarter.com hosts all of the information about how to sign up. Backers who pledge certain amounts of money get special race packets that include the Run Free gear. Their goal was $999, but they reached their fundraising goal in under an hour, and ended up raising more than $15,000 to fund the project.
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