She’s “excited” to be back at Jenny Craig, saying she missed her consultant. It’s undoubtedly her most lucrative partnering with the brand yet. She spent much of the early part of the decade as the spokeswoman for Jenny Craig, losing a lot of her highly publicized weight. She left in early 2008, citing a desire to create her own brand. Today, that’s known as Organic Liaison. Today, it’s also no longer her brand.
Jenny Craig’s mother company, CI Holdings (which bought Jenny Craig from Nestle recently), not only signed Kirstie to rep the brand once again, but bought her company. Now the program is what Kirstie is calling “a hybrid approach,” as it will “very, very soon” be incorporating her Organic Liasion weight loss products in to the Jenny Craig menu of offerings.
“I can get to millions [of new customers] with this,” Kirstie told us in an interview yesterday. Initially, Jenny Craig customers will be offered Rescue Me, the most popular product in her supplement line. It’s something the actress has told us she drinks every day, throughout the day.
Read Full Post >