Diet companies have a recent history of corralling celebrities into being their spokespeople, but is this the best marketing strategy? People who see a celebrity as a diet spokesperson believe that they “know” the person who is losing weight right in front of them. So what happens when this known person gains the weight back?
We all remember Kirstie Alley‘s shining moment on Oprah as she danced around in her bathing suit after her weight loss on Jenny Craig. Jenny Craig gave her the boot when she gained her weight back and she was back on Oprah, this time with conservative dress and a solemn look on her face.
“She dropped, like, 20 pounds in the first three months. Then she, I mean, she had to go off of it. There’s no question. She might have eaten the meals, but she ate the meals with a lot of other stuff. She started a cheesecake company.” Zalmi Duchman, chief executive for Fresh Diets, said.
It’s been nearly 35 years since Carrie Fisher first made the hearts of science fiction nerds all around the world skip a beat as Princess Leia in the original Star Wars trilogy. But even a Princess can’t stop the sands of time and the weight loss difficulties that come with aging.
Since last November, Fisher has been endorsing the Jenny Craig diet and has apparently been reaping the diet’s benefits – she has reportedly lost 30 pounds.
“I feel much better,” Fisher, 54, tells People. “My blood pressure is down.”
Back in her Star Wars heyday, Fisher was a very petite 105 pounds, but like anyone else who goes on to live a sedentary lifestyle, the pounds began to pile on.
Last year Fisher decided to go public with her weight issues. In her autobiography, Fisher reveals that she has suffered from bipolar disorder and drug issues. However, it wasn’t until she went on tour to perform her autobiographical play entitled “Wishful Drinking” in 2009 that her weight started to go up. (more…)
Fresh off the press, the weight loss giant Jenny Craig just announced that its new spokesperson is actress Carrie Fisher. Fisher is probably best known for her role as Princess Leia in Star Wars as well as the stream of her best-selling books, like Postcards from the Edge.
The 5′ 1″ actress told People magazine that she is humiliated over her weight gain.
“I’m fat,” says Fisher, 54. “All the clothes in my closet belong to another chick. They have to make a new alphabet for my bra size.” (more…)