When I was younger, elementary school age, I saw my mom cutting up what I believed to be peeled apples in the kitchen. I took a piece and ate it, only to be unpleasantly surprised at the raw potato in my mouth. I quickly learned that while potatoes and apples look the same when peeled and chopped, they certainly don’t taste the same.
New research from the Dartmouth-Hitchcock Norris Cotton Cancer Center in New Hampshire indicates that many kids have a similar problem distinguishing apples from potatoes. Only this time, the kids were asked to tell the difference between apple slices and french fries in fast food advertising on networks like Nickelodeon and Cartoon Network.
Since 2009, fast food restaurants have been in agreement to include healthy foods in their advertising targeted at children. It was hoped kids could be encouraged to eat healthier foods with their meals. Of course, if kids don’t recognize the healthy food, the plan doesn’t work.
McDonald’s and Burger King agreed to advertise only healthy food offerings as part of the Children’s Food and Beverage Advertising Initiative. Let’s see if they’ve kept their word.
When it comes to child marketing, McDonald’s and Burger King are selling the experience, not the food.
The above study, funded and published by the Robert Wood Johnson Foundation, has found the two largest fast food corporations aren’t as dumb as they look. They’ve figured out that showcasing their food is actually a bad idea. Obviously McDonald’s and Burger King cannot self-regulate their ads aimed at children. The facts are anything but elementary, as the tactics of these fast food behemoths are prolonging the childhood obesity epidemic. One-third of our children remain obese.
99 percent of all fast food ads aimed at children came courtesy of two companies.
Any guesses? Not a tough one here, folks. McDonald’s and Burger King placed 44,602 and 37,210 ads aimed at kids, respectively. This is disconcerting. Despite big fast food’s efforts to increase healthy offerings, the burgers, fries, and nuggets peddled in kid’s meals are highly caloric, highly fatty, and highly processed. To this day, no one really knows what McDonald’s chicken nuggets are made of.
It seems like the holidays bring out some more unique flavors in our food. If you roam the aisles in the store right now you’ll easily find a pumpkin spice flavored version of many things, while others have released their limited edition peppermint or gingerbread flavors, too. While cookies and coffees make sense, we’re seeing these holiday flavors in some extraordinary places.
Perhaps one of the biggest surprises of the holiday flavor rage is coming from Pringles, the potato chip company. For the 2012 holiday season you can find the tubes of chips in a Cinnamon and Sugar, White Chocolate Peppermint, or a Pumpkin Pie Spice flavor. Once you pop we hope you’ll be able to stop – a serving of 16 chips in the cinnamon and sugar or white chocolate flavors match the nutrition facts for their original with 150 calories, 9 grams of fat, and 2 grams of sugar.
Since those chips will probably leave you thirsty, why not wash them down with a Jones Soda? Every year the soda company releases the wildest holiday flavors. While nothing may ever top their Turkey and Gravy flavor that was first released in 1994, the annual sodas are typically a huge hit. This year the sodas are Gingerbread, Pear Tree, Candy Cane, and Sugar Plum. While we couldn’t find nutritionals for these seasonal flavors, we imagine it can’t be too far off the traditional options. A Jones Soda cream soda has 190 very empty calories and a shocking 48 grams of sugar! (more…)
We reported earlier that Burger King was testing out their bacon sundae at a few select locations in Nashville, Tennessee. And apparently after seeing a fair amount of success, the fast food giant announced this week that it will be debuting the unlikely dessert at stores nationwide starting Thursday, June 14.
The sundae won’t be showing up alone; it’s bringing several meaty friends along with it. As part of a special summer menu, Burger King is also introducing a handful of chicken, pork and beef sandwiches as limited-time offers. (more…)