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The Fit Formula by Luka Hocevar has the Right Formula for Every Body

Just in time for the holidays, renowned fitness expert Luka Hocevar is releasing his new book The Fit Formula.

Luka Hocevar is a former professional basketball player and current owner of Hocevar Performance and Vigor Ground Functional Training Center in Seattle, Washington. Hocevar is a certified strength and conditioning specialist (CSCS – FZS) and a certified fitness trainer (ISSA – CFT). He is also a certified youth fitness specialist through the gold standard for youth fitness certifications – the IYCA. He has trained the top athletes around the world including Euroleague and NBA basketball players, NFL and MLB players, UFC fighters, and many other types of athletes.


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First Lady Michelle Obama’s American Grown Hits Shelves April 2012

First Lady Michelle Obama will be releasing a new book in April 2012 titled American Grown: How the White House Garden Inspires Families, Schools, and Communities.

Mrs. Obama has worked diligently with her Let’s Move campaign, the nationwide campaign to reduce childhood obesity in the United States. The campaign launched in February 2010 and since then has provided children with healthier foods in school and made certain opportunities for physical exercise more available. Let’s Move has also strived to provide better information to families about nutrition and has improved community access to healthy and cost-effective food. The First Lady has not only become an advocate for healthier eating and exercise for others, but she has also planted a bountiful vegetable garden on the White House grounds.

All of these actions have lead to the publishing of her book. The book will evaluate how making healthy food more accessible and more affordable will influence eating habits, concluding that habits will improve and public health as a whole will improve as well.


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Steve Jobs’ Odd Eating Habits Revealed in New Biography

The world is still mourning the death of Apple CEO Steve Jobs while also praising his many contributions to technology. Details of Jobs’ life, including some of his strange eating habits, are making their way into the public eye with the release of his biography Steve Jobs.

The book, written by Walter Isaacson, offers some fascinating information about Jobs’ bizarre eating habits. It is said that Jobs was heavily affected by the book Diet for a Small Planet while he was in college, and decided to give up all meat because of it. This book also influenced Steve Jobs’ tendencies to engage in extreme diets. Some of these diets included purges, fasts and only eating one or two foods for long periods of time.


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Tomatoland Opens the Curtain on the Dangers of American Agriculture

Something is not ripe with the tomato industry, according to Barry Estabrook’s book, Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit. Estabrook examines the corruption and hardships of the red and juicy fruit that is often seen atop  many salads.

The fruit best known for being fresh in the summertime finds its way to the produce section each winter thanks to warm, sunny Florida weather. Estabrook writes that approximately one-third of the U.S.’s tomato supply comes from a state where tomatoes do not naturally grow. Florida’s environment is often difficult with a lack of nitrogen in the soil, insect pests, and bacterial and fungal diseases that can threaten the life of a plant. To make up for these disadvantages, tomato growers often spray the tomato farms with chemicals and pesticides, according to Estabrook.

These chemicals are very harmful to the hard-working tomato pickers and their families, who can get sick or have children with several birth defects. Not to mention these chemicals are extremely harmful to consumers, who may be at risk when ingesting the tomatoes. In addition, tomato pickers work very long and taxing hours in the brutal sun. The workers get no paid vacation and no benefits, and some have even been forced into slavery.


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