Survey your current subscriptions. Do any of them include food? If so, you may not be in the minority for much longer. Blue Apron, a Brooklyn-based meal kit start up, wants to ship you all of the ingredients you need for a fresh, healthy meal for less than the cost of your average takeout order – $10 per person.
Blue Apron meal “kits” are delivered once per week in a cold pack box with all the pre-portion ingredients for three meals. And we’re not talking chicken enchiladas every week. The company touts exotic ingredients and adventurous recipes, which come printed on clear recipe cards and require just 35 minutes on average. Meat and vegetarian options are available, and each meal contains between 500-700 calories per serving.
The $10 per person monthly subscription can be suspended (for vacations) and cancelled any time. A family of four would pay an average of $480 a month for the three meal delivery, but would still have to figure out meals the other four days of the week. Blue Apron tries to keep its meals as affordable as possible by buying in bulk and planning for meals on a seasonal basis. (more…)
