Coca-Cola has been named the “wellness” sponsor for BlogHer 2013, an annual conference that celebrates the best in health, family, entertainment, sex, DIY, and political blogging by and for women. Coca-Cola will be hosting their Steps to Wellness challenge and campaign at this weekend’s conference, but not without a bit of backlash first. Even though Coke will be handing out pedometers to all BlogHer attendees (speaking of pedometers, it takes 40 minutes of walking to burn off the calories in a can of Coke), their presence under auspices of being a health brand is rubbing the wellness community the wrong way.
Leah Segedie, a health blogger and founder of Mamavation, is calling out BlogHer, which did not return our request for comment, for choosing the soft drink brand as the wellness sponsor. Tonight, she is hosting a Twitter party to spread the word.
“I don’t know why they chose to accept Coke as a sponsor, but this marketing ploy is consistent with what they’ve been doing all year with other conferences, commercials, and outlets,” said Leah. She cited Coke’s falling market share and lawsuits (this week it’s VitaminWater for deceptive labeling) as the main motivation to “make people feel better about drinking their product again.”
A 12-ounce serving of Coca-Cola is a 140 calorie and 39.9 gram blast of high fructose corn syrup. Coca-Cola is not a healthy beverage, and meanwhile more than one-third of Americans are obese because they drink too much of the stuff. Additionally, the soda contains artificial dyes, GMOs, and has traces of BPA from the aluminum can, a known obesogen. High fructose corn syrup can lead to diabetes and diet soda has been proven to increase your waist size, not to mention a bevy of other health-related side effects from drinking the caramel colored syrup. (more…)
I recently had the incredible opportunity to interview Elizabeth Ward, a registered dietitian and author of Expect the Best: Your Guide to Healthy Eating Before, During and After Pregnancy. She was gracious and knowledgeable and consented to a brief interview during BlogHer ’09, where she shared her tips and hints for living a healthy lifestyle.
The weekend of July 24-26 2009 was the BlogHer conference. A wonderful, enjoyable, overwhelming weekend of fun and excitement that occurred when 1,400 women descended upon Chicago. A group of women decided that it might be fun to get together for fitness Friday morning, and so the First Annual Blogher 5K was born. I originally planned to run it, but I met up with a group of friends and we walked the race. While walking, I interviewed a couple of ladies and picked their brains for fitness tips, hints and tricks. Here’s what they had to say:
First up, Laurie recommends music, Deb suggests using Google Maps Pedometer and Karen promotes stretching.
UPDATE: This giveaway has ended.
Congrats to @NicoleGSimonds, winner of the pilates prize pack, and @lauriewrites, winner of the resistance cables.
It’s time for BlogHer! This annual conference brings together women from every corner of the blogosphere to talk about how to do it better, how to reach their audiences and connect with fellow female bloggers.
Our Chief Mom Carmen Staicer is attending BlogHer and we want you to get to know her! You’ll have your chance Thursday morning at the BlogHer 5k Fun Run event (where participants will receive a DietsInReview.com grocery tote!). She’s also going to be there all week, and if you meet Carmen, then you’re eligible to win one of two fitness prize packs!
All you have to do is Tweet this message: @dietsinreview I met chief mom Carmen Staicer at #BlogHer09 and want to win one of two fitness prize packs! http://bit.ly/GOYhl (more…)
I first met Jillian Michaels on a whim at Blogher 07 in Chicago. A girlfriend told me that the conference was offering the ability to have lunch with her, and she thought I’d really enjoy it. I think at the time I had watched one, maybe two, episodes of The Biggest Loser. I really didn’t know what I was getting myself into, but my newly completed weight loss meant that I had an interest – some might say fascination – with all things weight and exercise related. I gamely grabbed a lunch, being sure to make healthy choices, and went to the reserved table. Where I was promptly blown away. Thus began my first girl crush. (more…)