It’s time to kick-off the second biggest food holiday of the year – Super Bowl. Yes, this annual NFL game is more than just an event, it’s considered by most to be a holiday. There’s something in Super Bowl Sunday for everyone, whether you’re the consummate party host, the consumer of game-day food, viewer of the half-time show (this year with Madonna), or you actually want to see the Giants and Patriots make a run for the XLVI title. Then, there is that one thing that almost everyone watches the Super Bowl for, and those are the commercials.
Advertisers are said to have paid an average of $3.5 million for each thirty-second commercial, which is expected to be seen by more than 111 million viewers. Brands from categories for beer, chips, soda, and cars dominate the commercial breaks. However, this year, we were pleased to see some healthier players take the ad field.
That’s why we’ve selected Oikos and Belvita as our favorite 2012 Super Bowl Commercials. Not only are they clever, and funny – a must for any Super Bowl commercial – but they also put front and center a few healthy options that viewers can find at their grocery stores. No doubt, by tomorrow morning, they’ll be wishing they’d eaten more healthful treats at the party.
John Stamos appears pronouncing Oikos as “possibly the best Greek yogurt in the world,” a claim they uphold with a 2:1 favor over Chobani in a blind taste test.
Two police offers rave about their sustained energy to do their jobs thanks to enjoying a couple of Belvita breakfast crackers in the morning.
It’s refreshing to see something advertised that isn’t catering to nor promoting our gluttonous ways. When you’re sitting almost motionless for four hours on a couch surrounded by chips, cheese dip, grilled meat and beer, do you really need constant reminders to go out and buy more of it? We think not.