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Atkins Announces Sharon Osbourne as New Brand Ambassador

Sharon Osbourne, made famous by her marriage to rocker Ozzy Osbourne and role as co-host on both “America’s Got Talent” and “The Talk,” has a new venture on the horizon. The star announced this week that she will be partnering with Atkins Nutritionals, Inc. – the diet company most well known for putting “low-carb” on the map – as their newest celebrity ambassador.

Osbourne is thrilled of the new partnership and hopes she’ll be able to lose the extra pounds she’s put on over the years as she nears her 60th birthday on October 9.

Sharon will be following the Atkins diet approach, focusing on plenty of protein and a healthy balance of good carbs and fats. As reported by RedOrbit, Osbourne will be chronicling her weight loss journey online at Atkins.com, where she has also agreed to contribute tips and advice for the website’s followers. In addition, she will also appear in online, TV and print marketing campaigns.

“As I near a milestone birthday, I don’t want to take my health for granted any longer,” said Osbourne. “I’ve struggled with my weight for years, and I wanted a diet plan that would ensure I’d look and feel great. After looking at other weight-loss plans, I realized that Atkins is the best plan for me because my body – like many women my age – doesn’t process sugar and refined carbs well.”
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Carb-Combining: A New Tool For Fat Burn and Weight Loss

Carbs: Are they good? Are they bad? It can all be very confusing. But one man is stepping in the middle of that gap, saying there can be a healthy balance that can yield optimum weight loss and fat burn.

That man is Robert Ferguson, MS, who is a weight-loss coach, CEO of Diet Free Life, motivational speaker and author. Recently, Ferguson has been speaking out about carb confusion- specifically concerning how too many can be a bad thing, and too few can be even worse.

In an article recently featured in First for Women Magazine, Ferguson discussed new science that’s showing our blood sugar has a sweet spot that results in optimal fat burning and peak metabolism. And he says this research is going to help women melt pounds away without feeling deprived.

The secret? Finding the right balance of fast carbs and slow carbs.
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Carbs are Confusing: Why Atkins is to Blame

As recommended by the USDA, an adult should consume between 4-8 servings of carbohydrates a day, depending on their age and gender. However, according to the Atkins Diet Foundation, there’s a bit of confusion as to how many carbs that actually is and the average person’s ability to determine it.

But is this even important? According to Atkins, the answer is yes.

The food and diet company – founded by Dr. Robert C. Atkins in 1972 - did some research recently to determine how Americans perceived carbohydrates, including how many carbs they were eating throughout the day and how often they considered the contents of their meals. They were hoping to clear up what they’re refering to as ‘carb confusion.’

The study concluded that Americans typically don’t monitor the food on their plates – as shown below – with six in 10 reporting they didn’t know how many carbohydrates they eat on a daily basis. Findings revealed that:
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Atkins.com Relaunches With More Resources for Atkins Diet Users

The Atkins Diet has been around for more than 30 years and maintains a strong following. On the diet you’ll adopt a lifestyle of eating that is low in carbohydrates and high in protein and vegetables. While always available via books, now those who want to try the program can have free access to the Atkins Community.

The Atkins Community is a web site that allows you to customize your meal plans, set your weight loss goals, calculate your current BMI, and communicate with other dieters. Those who sign up can also receive a free copy of the book The New Atkins for a New You. The program, along with the free access to the web site, gives access to some extra support while you work towards your weight loss goals. There are still four stages to the Atkins weight loss program, but there have been some changes made so that it is healthier, more simplified, and with more emphasis on maintenance.
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Atkins Diet Helps Amber Lose 120 Pounds and Find Her Purpose

This is the story of Amber, a woman who didn’t take care of herself until she had an awakening while taking care of others.

Amber’s struggles with her weight were spawned from a teenage fight with chronic asthma. Before then, she was at an average weight. But through a combination of medications that caused weight gain and a spiraling depression, she began to put on the pounds – 100 pounds throughout her high school years to be exact.

The depression worsened as she dealt with the senseless cruelty that teenagers are capable of inflicting on people who are different than the ideal. Amber’s asthma made any hopes of turning things around even more difficult since she couldn’t participate in school sports or other activities.

Unfortunately, activities could not be avoided during gym class, when Amber was forced to run the track. She struggled as kids teased her. She even felt little support from her gym teachers, who she thought looked down on her as lazy.

While Amber continued to struggle with her weight after high school, things did get a little better. She met and married a very supportive husband, and the couple had a daughter together.

But the respite was short-lived, as Amber gained more weight after having her daughter and she fell further into the depths of depression. What made matters worse is she picked up smoking, not caring whether she lived or died.

Then hope arrived unexpectedly in the form of a job as a nursing assistant for a hospice agency. Taking care of terminally ill patients gave new meaning to Amber’s life, as she began to realize a purpose.

“These people needed me and I was able to provide comfort and love to them and their family,” Amber told us. “It was a wonderfully rewarding feeling. The feeling of gratefulness that people had for me started to make me appreciate myself.”
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