Every year, top Silicon Valley technology blogs host the Crunchies awards, an industry award for up and coming companies who are leaders and innovators in their space.
On Monday, February 10th, the winner and runner-up were announced. One Medical Group took the top spot, with Oscar getting the honorable mention. For this post, we’ll take a quick look at each of the finalists and what they bring to the health and fitness scene from a tech perspective.
This year, the finalists in the “Best Health Startups” category were these five organizations.
One Medical Group (winner)
The New York Times calls OMG “a new model for primary care that aims to set a nationwide example.” With offices in six cities (San Francisco, New York, Washington D.C., Boston, Chicago, and Los Angeles, this startup was formed by a group of doctors who listened to their patients and built a totally new medial group designed specifically to meet your needs.
The first step in creating healthier habits is to know your baseline, where you are starting and what areas need the most improvement. “I need to eat healthier” is very vague and does not tell you what to do. When you do know which direction to go, it is important to know the first step and not bite off more than you can chew. Another important step to making a change in your behavior is to track your progress and recognize incremental improvements. If we do not allow ourselves to feel good about the small steps toward improvement that we make, the process can seem overwhelming, and we can be tempted to give up on our goals.
While there are many smartphone apps that can aid in tracking and even some that can make suggestions for improvements, perfect for busy days where taking the time to write down what you are doing and eating is likely to fall to the bottom of your to-do list. While you can start again the next day, many people stop using an app once they have missed a day or two. I am hopeful the new UP bracelet from Jawbone may make the entire process of creating healthier habits easier.
The Jawbone UP is a waterproof wristband, similar in size to a Livestrong band, with embedded sensors that connect to your smartphone to track behaviors such as eating, sleep, and physical activity. It is expected to be released by the end of this year. The free app will track your data and make suggestions for improvement. It sounds like suggestions will be made using the kaizen theory. It sounds really cool that you can input your daily diet by snapping photos of your food, but I wonder how much people will follow through with this. I am also interested to see just how the app works and if it includes push notifications.