It’s natural to assume the good in someone, or something. In this case, a brand. Brands like Kashi, Naked, Alexia, Larabar, and Silk have spent millions in marketing and packaging so that we’re comfortable with their do-gooder, earth-friendly, clean and organic food brand personas. These brands are the nemesis of classic grocery store junk. But they just may be the nemesis of conscious eaters everywhere, too, according to a new infographic produced by Cornucopia.org.
The vote in California next month on Prop 37, which would require labeling of GMO and GE food products, is as hot as the presidential election. That vote there, while only immediately effecting California, has the potential to create a new labeling standard across the country. As you can imagine, a GMO labeling law would require transparency where these brands have been able to slip under the radar previously. As well, where companies are the most concerned, it will cost them quite a bit of money to update labeling.
Right there in red and green, you can see which previously assumed supporters of natural, organic, clean foods are just a front for more secrecy behind the label. Dean Foods, parent of Horizon and Silk, has spent a quarter-million dollars to prevent labeling GMOs. Coca-Cola, with their Honest Tea and Odwalla brands, has spent 1.1 million dollars. Something about that doesn’t feel so honest.
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