The World Cup is in full swing, so what better time to talk soccer? In the U.S., football and basketball players are everywhere—in commercials and on clothing and other merchandise—but what about soccer stars? Although soccer is still not the number one sport in America, it is top dog in much of the world which means soccer stars rake in the big bucks with endorsement deals. Here, 5 of the most well known soccer players who get paid to endorse products.
Beckham is arguably the most famous soccer player out there, even after retirement, so it’s no wonder that he was paid something like 150 million dollars to endorse Adidas. And he looked so good doing it.
Beckham has also endorsed Motorola, Pepsi, and Gillette, among other brands.
Playing for the Seattle (my hometown!) Sounders, Dempsey is one of the hottest names in soccer today. Dempsey’s most interesting endorsement is with Modelo Especial—athletes do not often associate with alcohol partners! (more…)
Adidas recently introduced a new minimal shoe called the Adipure Trainer. At first glance it may appear that they are jumping on the minimalist performance shoe bandwagon (yes, such a thing exists) but after taking a closer look, the Adipure Trainer is marketing their shoe for a whole other, and possibly wiser purpose.
The Adipure Trainer is just that, a trainer. It is the first barefoot training shoe designed specifically for the gym. Adidas does not call this a performance shoe, they are promoting it as a way to build strength and harness the body’s natural bio-mechanics. These are the elements that the other minimalist shoes promote as well. However, our feet need time to build up strength before we take them out of a stable shoe and take off for a run. This is why many people are getting hurt in minimal shoes, they are performing in them without proper preparation and their unadapted feet and body are suffering.
The Adipure is designed to take those gradual steps in training the body. The Adipure Trainer activates and strengthens muscles, builds balance and promotes dexterity. The shoes have independent toe separations and a quarter-inch profile. They are designed so that the foot can be close to the ground for optimal speed, balance, and agility during a conditioning workout. The shoe is supposed to mimic the foot and create a natural feeling that will still protect the skin and provide traction.