Sponsorships are generally beneficial and non-controversial. They’re a way to keep doing business without having to worry about funds. But what happens when those sponsorships are in direct conflict with the mission of the sponsored?
When this happens in the field of dietetics, advocacy groups like Dietitians for Professional Integrity (DFPI) are formed. Founded in February by a group of citizens and 14 dietitians, they were primarily a Facebook group discussing concerns like the connection between the Academy of Nutrition and Dietetics (AND) and Big Food.
Last month AND held their annual Food and Nutrition Conference and Expo. DFPI attended the event, commonly referred to as FNCE, and have now released a report entitled “The Food Ties that Bind,” summarizing and detailing the message Big Food shared with the attendees.
According to the report, the Expo hall was liberally peppered with information from AND’s various partners and sponsors, including but not limited to: Coca-Cola, Kellogg’s, Unilever, General Mills, PepsiCo and the National Dairy Council. Corporate sponsors of FNCE had the opportunity to include “educational materials” in the tote bag provided to each attendee.
One handout, “Aspartame: One of the Most Studied Ingredients in the World,” was provided by Coca-Cola’s Beverage Institute for Health and Wellness. It detailed how long aspartame has existed and stated that it is used in 100+ countries around the world. It failed to include information from a recent study that found artificial sweeteners can alter the food reward-system response in the brain. This after Coca-Cola got blasted for being the health and wellness sponsor at BlogHer by the social media community.
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