Depending on the number of unsatisfied Ab Circle Pro customers who come forward, the fitness gimmick brand stands to pay out $15 million to $25 million in refunds, per a settlement between the brand and the FTC. The government agency has cracked down on over-hyped health claims in recent years to protect citizens from idiotic, empty promises like the Ab Circle Pro delivers.
Honestly? Three minutes a day of mild exercise to lose 10 pounds in two weeks should be filed under “too good to be true,” and it is. The FTC isn’t having any of that noise.
According to the announcement on the FTC.gov site, “the defendants promised that a three-minute workout on the Ab Circle Pro – a fiberglass disk with stationary handlebars and two knee rests that roll on the edge of the disk, allowing consumers to kneel and rotate side-to-side – was equivalent to doing 100 sit ups. In the infomercial, pitchwoman Jennifer Nicole Lee compared the Ab Circle Pro to a gym workout, saying, “You can either do 30 minutes of abs and cardio or just three minutes a day. The choice is yours.”
Nothing is ever a substitute for hard work, not even a nearly non-existent workout. With a calorie-reduced diet and exercising at least 30 minutes moderate to high intensity workouts most days of the week, a healthy rate of weight loss is one to two pounds each week. A claim of 10 pounds in 2 weeks is not only not realistic but it isn’t healthy either. As far as toning your abs goes, well, that takes a lot more commitment to overall lifestyle than three minutes a day. If your entire workout regimen can happen in less time than a TV commercial break – you’re doing it wrong.
“Three minutes time is less than a warm up. Your muscles don’t even get loose in 3 minutes time – it takes about 5 to 10 minutes,” commented fitness expert Kelly Turner. “But let’s assume you did 5-10 minutes of light exercise before you hopped on. I can do 71 crunches in a minutes. Three sets of 71 crunches isn’t even an entire ab workout. No exercise, no matter what you are doing, is intense enough to create massive changes within your body in three minutes- even if done every single day.”
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If you’ve got 15 minutes, you’ve got time to do this quick-yet-intense full body workout. The easiest part about it besides it requiring no equipment is that each exercise is completed a total of 15 times. This means that once you learn the moves, you can get straight to it, counting 15 reps all the way.
We integrate simple moves like high knees and jumping jacks with more challenging exercises like split squat jumps and push ups with a leg raise to get your heart rate pumping and add some serious tone to your figure. Get through the exercises as many time as you can in 15 minutes. Let’s get started!
Now that summer’s over, it’s time for a recap of this year’s hottest abs. These stars spill the favorite workout and diet tips they live by on a daily basis.
We found that a majority of them were doing was some sort of weight resistance training. Why is this such a popular choice? It’s pretty simple actually. The more muscle the body has, the more fat it burns. And I don’t mean JUST during the workout either. After a good and hard weight resistance training session, the body will continue to burn calories hours after the workout is complete. (A great weight resistance exercise that hits the abdominals at the same time is heavy squat lifting.)
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Something I saw on TV a couple months ago caught my attention. It’s called the Flex Belt. It’s made to tone, strengthen and firm your abdominals. As I watched the commercial, I was thinking it had to be too good to be true, but if I had access to try it out, I totally would. So I did.
The day the Flex Belt came in the mail, I was actually pretty excited (which was surprising due to the lack of faith I had in it). One of the first things I did when I got home was put it on the charger. I read the directions, went through the different programs available, and started my abdominal workout as soon as the magic machine was ready. At the first moment I felt its contractions, I bursted with laughter. I really didn’t know what to think of it. I couldn’t tell if it was tickling me or if I just wasn’t used to it (probably a little of both).
I began experimenting with its different levels and programs. I was actually amazed by the intensity levels it can rise to. The Flex Belt truly was working out my abs! Now, it wasn’t the same type of workout that I would get doing the ab machines at the gym, but I could definitely feel my muscles at work without me having to worry about making sure I put in the effort myself.
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The London Olympic Games are quickly approach. Athletes are training their hardest to qualify for the U.S. trials, which begin today for swimming, and that includes four-time Olympic gold medalist Janet Evans. One product she uses to do that is the Flex Belt, an electronic abdominal toning device.
“As an Olympian in swimming, our abs and our core are really important to us, so an ab core workout is something I always do at the end of every workout. But I find that there are some things I traditionally cannot get. I can’t get my obliques really well, I can’t get my upper abs, I can’t get my lower abdominals, so what I find with the Flex Belt is that it really helps me get things that I might not get by getting down on the ground and doing traditional crunches and sit ups,” Evans said in an interview.
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