‘Tis the season. Not that one, but the season where anyone and everyone stands a chance at making a buck if they’re selling a weight loss or fitness product. Some of the most amusing products surface in these first few weeks of the new year. This year, it’s a surprising new fitness book written by 50 Cent.
Wait? Isn’t he a rapper? What’s he doing selling a fitness book? That’s what we thought, too.
50 Cent, or Curtis Jackson III, just released his new book titled Formula 50: A 6-Week Total Body Transformation Plan. It is targeted to weight training enthusiasts and features the metabolic resistance training method and a nutrition guide. Furthermore, the book is supposed to give readers an “all-access pass to [50’s] premium plan for lifelong fitness.” If you’re picking up on a tone of skepticism, you’re reading this right.
There’s no denying that 50 Cent is in incredible shape. Clearly he follows a plan that puts him in better shape than most athletes, let alone rappers. However, the book (and common knowledge) indicate that he has no formal training or credentials to back his fitness advice. Is being fit and a celebrity enough to safely offer fitness, weight training and nutrition plans?
“I highly doubt that 50 Cent has any fitness training credentials or a degree in exercise science,” John Spencer Ellis, the founder of the National Exercise & Sports Trainers Association (NESTA), told us. “However, he has probably consulted several trainers along the way with his own fitness program.”
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Think you’ve got to be on some inside track to become a celebrity trainer? Not really. Jay Cardiello, creator of the J-Core program, did so by accident. Literally. A martial artist for most of his youth, Jay left his New Jersey home after high school to attend the University of Arkansas where he was part of the 1996 national championship track & field team. He was there to become a lawyer, but an accident on the track would not only send the disks in his vertebrae “flying every which way,” but also his career plans. He landed wrong during a jump and the damage to his spine would require 13 major surgeries over the next few years.
“I knew my career as an athlete was over,” he told us in a recent interview. His life was far from over, and arguably, just getting started. He had some down time for a couple of years as his body repaired from the damage. Back on his feet, he went returned to college at William & Mary where he worked as a volunteer assistant for the men’s and women’s track teams and “got to fall in love with coaching people.” If Jay Cardiello had a calling, this was it.
What happened from there played out like a case study for being in the right place at the right time. Jay could be called a poster child for having your whole life planned, and one small accident can change the entire course of your life for the better. After William & Mary Jay moved back to New Jersey to work as the head strength and conditioning coach for the Red Dogs for two seasons. After that, he was an unpaid coach’s assistant for the Tampa Bay Buccaneers. At only 26 years old, he was compared to the best of the best and it was evident he knew what he was doing by now.
After some time in Tampa he was ready to put that expertise to a different kind of test and decided to work one-on-one with clients. He moved to New York City to be a trainer at Clay, an elite gym. It was there that Jay’s career took another hard right. During his third session working with a client named Curtis James Jackson III, better known as 50 Cent, and having just signed on a NYC apartment, Jay was asked to be the rapper’s dedicated trainer. “You’re coming with us,” Jay says 50 Cent told him. It was supposed to be a three-month gig, traveling as part of the entourage and keeping 50 Cent in shape. It turned in to four years. “I lived with him as a trainer and nutritionist,” Jay told us. “I was glued to his hip.”
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50 Cent, whose real name is Curtis Jackson, the well known rapper and actor from “Get Rich or Die Tryin” released new images of himself on his twitter account that show him extremely slimmed down and almost unrecognizable. His previous weight was 214 pounds and he now clocks in at 160 pounds, netting a 54 pound loss for the rapper.
No need for concerns, he was slimming down for a role in a new movie titled “Things Fall Apart”, which features him as a football star diagnosed with cancer. In order to achieve the extreme weight loss he apparently spent 3 hour sessions on his treadmill daily and changed his diet to be liquid-only for nine weeks.
With filming complete the star is going back on tour and couldn’t be happier to eat and bulk up as he stated “I was starving.” For details on his tour schedule you can find out more here.
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