The yogurt-maker Dannon agreed to drop various health claims made about its products, in addition to paying out $21 million in state and federal settlements. The Federal Trade Commission says that there is not enough scientific proof for Dannon’s claims that Activia yogurt can correct digestive irregularity or that DanActive can boost immunity.
“Consumers want, and are entitled to accurate information when it comes to their health,” FTC Chairman Jon Leibowitz said in a statement. “Companies like Dannon shouldn’t exaggerate the strength of scientific support for their products.”
Dannon says in the future it will be more clear about their research regarding Activia, which has only been shown to make a difference in digestive regularity when eaten three times a day. The FTC says that the current marketing campaign implies that the same effects can be attained from consuming only one serving of the yogurt per day.
Earlier this year, Dannon settled a similar class-action lawsuit with consumers, who also called out the company for misleading advertising.
December 20th, 2010