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Fitness



“I Will What I Want.” The Powerful Statement Behind Under Armour’s New Campaign

Under Armour’s commercials traditionally focus on the gritty, tough side of athleticism, sending the message that wearing their products will turn you into some muscled, gruff super-athlete. With its new women’s campaign, however, Under Armour is taking a different approach.

The campaign began with an ad featuring ballerina Misty Copeland. A pioneer in her field, Copeland is one of the only African-American dancers to be a part of the American Ballet Theater (ABT). In her commercial, she demonstrates her athletic ability and grace while a young girl’s voice reads a rejection letter from ABT; the rejection letter Copeland received when she initially applied.

In the letter, Copeland is told she has the wrong body for ballet and is too old to be considered for the program. She has clearly proved the letter writer wrong as she proudly dances across a stage while her credentials are displayed: Soloist, American Ballet Theater.

The ad went viral, and so did its message, “I will what I want.”


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Pamela Arias Lost 150 Pounds When She Walked Away from Her Sugar Addiction

Pamela Arias lost over 150 pounds. After being overweight for most of her life, Pamela admits she weighs 24 pounds more right now than she did in the 6th grade. “And to think that I lived my entire life this way until I was 38 years old,” she said. “I’m so glad I made the decision two years ago to change my life.”

pamela arias

More from Pamela in her own words -

What habits specifically led you to gain weight? I ate fast food, processed foods and fried foods. This was the only lifestyle I’d ever known.

What made you realize you needed to change? I was miserable every day. I had horrible sciatica, lower back pain, and my knees would give out going up and down stairs in my own home. One day I had taken the kids to the local races. You had to walk an incline to get into the event, but not very far. I couldn’t catch my breath. My husband had to go get the car and come pick me up.

How did you lose the weight? Through lots of hard work, dedication and research. I do both cardio and heavy weight training. I eat a much more healthy diet now than I ever did. I stay away from processed, boxed, canned foods and only shop the outer edges of the grocery store. I count my calories and eat depending on what my goals are.


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What the Apple Watch Means for Your Fitness

apple-watch-sport-health-fitness

Earlier this week, at a special media event in California, alongside two brand new, bigger and better iPhones, Apple unveiled a new device called Apple Watch. It’s a smartwatch of sorts, which we have mixed feelings about, but the implications it has for health and fitness, and the way it integrates with your iPhone, therein lies the magic.

Whether you pick up one of Apple’s latest and greatest iPhones is irrelevant; the Apple Watch works with current iPhones, as well. With the introduction of iOS 8 later this month, you’ll find a new app on your home screen: Health. The Apple Watch integrates directly with Health to keep track of workouts, daily activity, steps, calories absorbed and burned, and more. If you’re out for a jog and leave your iPhone at home, Watch will keep track of everything and sync back up when you return.
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The Amish Aren’t as Fit and Healthy as You Might Think

amish

By Valerie Orsoni, founder of LeBootcamp

For an Amish farmer, there’s no need for an intense fitness class! Harnessing the horses, pushing the plow, walking to and from the fields, and carrying heavy loads keeps them in perfect shape. Traditionally, those who work on a farm are fit. However, due to skyrocketing land prices, more and more Amish have to get a regular factory job (in fact, only 10% of Amish households receive their main income from farming). The health results are evident.

I just spent a month visiting an Amish farm and observing the lifestyle for myself. The early assumption would be that we’d find a healthful community, but the reality is that, in many ways, they aren’t.

The rigorous exercise and daily fitness demands of farming are waning. The men are, growing softer, if you will.

Women in this community are usually on the heavier side since they are less intensively active, though they do walk more than the average American woman and are constantly moving around in general. Social activities like canning and quilting keep them busy. Just as in our modern society, those social times always lead to a high consumption of treats and goodies, adding to the expanded waistlines.
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Shelly Jones Lost 57 Pounds When She Refused to Fall Back on Old Habits After Knee Surgery

Shelly Jones lives by the motto, “Keep moving forward.” After losing 57 pounds, she was waylaid by knee surgery and other external forces beyond her control. Though she’s been frustrated by the lack of movement on the scale, she knows there are other methods to chart her success including the way her body feels, the healthy choices she makes and in the way her clothes fit.

When Shelly went swimsuit shopping this summer she said she almost started crying. “I realized how much smaller I looked in the mirror and how much better I feel.” Regarding the picture below, Shelly admitted, ” That girl in the first two pictures, while happy, was miserable.”

shelly jones swimsuit

More from Shelly in her own words:

Tell me when your weight struggles began. My weight struggles started when I was a child. Many of my fondest memories have food in them. I am not sure at what point I became fat, but I can recall being made fun of as early as 3rd grade.

What habits specifically led you to gain weight? God created me a little on the sensitive side with a flare for drama and these emotions were handled with food. They still are to this day. As much as I showed my emotions, I covered them up inside, calorie after calorie.

What caused you to realize you needed to change? I have always known I needed to change, I just had difficulty making it happen. I do not want to pass down a legacy of bad food choices, dependence on food, or an unhealthy body weight or image to my girls.


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