A new start-up is attempting to see that we’re all hydrated properly and have some fun in the process. The bottle is far from the ordinary, as it is equipped with a Bluetooth LE chip that takes readings from the water flow sensor inside. All of these functions sync with the accompanying app, which allows users to enter their weight, gender, and age for customized hydration goals. A sensor on the bottle can even detect temperature and humidity to adjust and give you an accurate hydration-needs assessment.
BluFit Water Bottles are trying to drown one of our country’s biggest health woes, which is coincidentally one of our most under-publicized health issues – hydration. Many people subsist on soda and coffee almost exclusively and, as a result, many children and adults are often mildly dehydrated on a regular basis. A host of side effects can occur as a result of dehydration, but know that it can slow down thinking and even impede weight loss efforts.
We could just tell you to drink more water, follow that eight, eight-ounce glasses a day rule, but it’s really not that simple. The hydration needs vary quite a bit by individual, so it’s kind of cool that this new company has emerged with some flashy new ways to get you excited about hydration. (more…)
Seventy percent of Americans prefer to workout alone, and they usually only get around to that about once a week. Quick and solo was the general consensus.
That’s the finding in a new study, in which a group of 1,200 adults aged 24 to 44 were asked about exercise habits. Some strong truths were revealed.
“We know that among the general population about 20 percent exercise regularly, not say they do but do, and about, 80 percent don’t exercise,” said Dr. Walter Thompson, who studies exercise trends for the American College of Sports Medicine (ACSM), in the published findings at Reuters. The doctor noted that many people exaggerate in their responses and the reality is that the amount of people getting exercise is extremely low.
So low as only 20 percent? That’s the stark reality of this survey. The ACSM recommends that adults get at least 150 minutes of moderate cardio exercise each week. And despite what those being surveyed answered, a tiny fraction are actually getting the work done. (more…)
When you hear Atkins, you probably immediately think “low-carb diet.” Most of us recall that name being synonymous with the fad of high-protein diets in the early 2000s. Now, the Atkins brand is resurfacing with a refreshed image and an attempt to break free of its previously held stereotypes.
A recent article in Advertising Age discussed the shifts in power at the diet food company and spoke with the current Chief Marketing Officer, Scott Parker. In addition to offering free online tools and selling Atkins brand foods in the grocery stores, Atkins is working to rework their image. Parker told Advertising Age that the company went off track several years ago and many lost sight of what the plan was really about.
“The diet fundamentally teaches you to eat a balanced menu, it never did tell you to eat nothing but bacon and eggs,” he said. “But that is what word-of-mouth became and people literally were doing their own makeshift diet and they didn’t have a very good experience because they didn’t do it correctly.”
They’ll be working hard to get their name out there, as the report stated Atkins Nutritionals, which did not return comment in time for publication, will be increasing their spending by 50 percent this year. This rebranding will take place as many similar diets have really hit the mainstream and one can assume Atkins wants to get a piece of that consumer pie. (more…)
Fall race season is upon us. There will be multiple foot races taking place nearly every weekend until Christmas. Are you training strong for these races? That doesn’t just mean getting in the miles and stretching, it’s literal. Strength training is a crucial part of race training that many runners overlook.
Hanna Rosov is a personal trainer at Zeal Fitness in Wichita, KS who has a passion for running. She is also passionate about runners getting strong. Rosov explains why runners would benefit from building their muscles.
Rosov said, “Strength training that targets a specific movement helps reduce injury in runners. We can strengthen weak muscles so that they are more able to help support joints and primary muscles to prevent break down in form, which causes injury.”
Rosov also explains that strength training helps muscles coordinate together better. “By practicing a movement in a controlled way with a weight we can make those muscles work together more efficiently,” said Rosov.
Last November we stood in solidarity with the state of California as they attempted to be the first U.S. state to mandate the labeling of Genetically Modified foods (GM or GMOs). Despite strong efforts, the opposition managed to win that battle round. We’re in this to win the war, and round two is right around the corner. Washington State has an initiative on their November ballots regarding labeling. Today and this entire week we are all out to make some noise and get the #Yeson522 campaign the attention it deserves.
A refresher for those who may have forgotten: the goal is to get GMOs labeled. To allow citizens of the United States the freedom to know what’s in the food they’re consuming. Companies are still free to use GMOs until their hearts are content, we just want the foods to state their ingredients honestly. After all, over 64 other countries either ban or label GMOs, why are we behind the times? You can infer all you want with that question. Bottom line: we want our foods labeled. If Washington wins this round, we have a great start to win the war.