Weight Watchers announced today that they’ll be rolling out new tools and features for their PointsPlus program, which debuted last year. PointsPlus 2012 will feature greater emphasis on starting off strong and will have a greater level of personalization.
The PointsPlus program was designed to encourage Weight Watchers members to eat less low-calorie processed food and more nutrient-dense fresh produce.
That said, the combination of the support-system offered by Weight Watchers meetings in tandem with food journaling have proven to be one of the most effective commercially available weight loss programs. “It’s been a year, and we have all had a chance to live with the new program,” said Kirchhoff. “Overall, the response has been fantastic, and we have seen and heard countless stories of member and subscriber success on this important new platform.”
PointsPlus 2012 will allow members more flexibility in their weekly points allowance and lowers the minimum daily points target from 29 to 26. They’ve also made their”Simply Filling” plan more accessible. Continued personalization of how many points members can allot themselves and how they use their activity points will be available. Two other new features are the “PowerStart” meetings and revamped online tools. New members will stay for extra sessions directly following their regular meeting, to help them understand all the resources available to them.
In other news from Weight Watchers, their website is being overhauled to make it easier to use and navigate, and Weight Watchers will be rolling out a new app by the end of the year so that users can look up and log points by scanning a bar code.
December 7th, 2011