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The Fit Formula by Luka Hocevar has the Right Formula for Every Body

Just in time for the holidays, renowned fitness expert Luka Hocevar is releasing his new book The Fit Formula.

Luka Hocevar is a former professional basketball player and current owner of Hocevar Performance and Vigor Ground Functional Training Center in Seattle, Washington. Hocevar is a certified strength and conditioning specialist (CSCS – FZS) and a certified fitness trainer (ISSA – CFT). He is also a certified youth fitness specialist through the gold standard for youth fitness certifications – the IYCA. He has trained the top athletes around the world including Euroleague and NBA basketball players, NFL and MLB players, UFC fighters, and many other types of athletes.

Hocevar’s training methods include powerlifting, Olympic weightlifting, and kettlebell training. He seeks to produce strength and performance gains along with major body composition transformations. Hocevar’s unique specialty is that he can train every ability. His clients range from the young athlete to the fitness enthusiast all the way to the elite and professional athlete. He also is known for giving all his clients the same dedicated passion to help them achieve their goals.

The Fit Formula will feature advice from top health and fitness experts from around the world weighing in on the topics of total body health, fitness, and nutrition. The book will be divided into three sections: Mindset, Nutrition, and Physical Fitness. The strategies discussed in the book have been proven to help people achieve the level of fitness they have always hoped for.

The Fit Formula hit the shelves December 1, 2011. A great guide to jumpstart those New Year’s Resolutions.

December 3rd, 2011

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I don't agree with these books these days being published by Celebrity Press. They are books being pushed by a couple lawyers who own the company and making it sound like all these fitness guys/gals or other folks are doing their own book, rather than being part of some good ol mastermind group and take 10-15 fitness folks writing a chapter here and there or maybe a few pages, then they put out all these free press releases to say they have written their own book.

It's not on Luka Hocevar, he is smart, but the fact he associated with these self-promoting types in the business is sad.

It's not like Harper Collins, Random House, Rodale Books, Penguin Group, etc...came and asked him or any of these other fitness folks to write this book by themselves. They didn't and there is a reason for that.

The top publishers look for unique, original, and top level fitness guys to write a book....look at Tony Horton and Todd Durkin, both of these guys, one highly academic, the other a TV personality, got huge deals with Rodale Books because of who they have become over 10-20yrs.

Enough said and I hope next time you review a book, you do your research and see who the publisher is and who the person that is saying they have written a book is really all by themselves.

posted Dec 7th, 2011 9:13 am


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