Last night, meal delivery diet Nutrisystem launched their new program, Nutrisystem Success, with the announcement that Janet Jackson will be their celebrity spokesperson. Jackson has recently opened up about her weight struggles, and has admitted to trying fad diets in the past. She dives into the subject in her book True You: A Journey to Finding and Loving Yourself, which topped The New York Times bestseller list.
“Dieting never worked for me, counting calories never worked for me, and denying myself the foods I love never worked for me. I needed a better plan, and I found it with Nutrisystem,” said Jackson. “With Nutrisystem I am seeing results already, and I am so impressed by both the thought and the nutritional science behind the program. There are millions of women like me who want to be successful but don’t have the tools to do it on their own. I hope I can help inspire them.”
The campaign’s slogan is “Get On It,” and Nutrisystem says a series of documentary-style commercials will feature Jackson answering questions about weight loss.
The new Nutrisystem Success program features better support for people transitioning from the weight loss phase of the diet to a maintenance plan, a new exercise plan, re-formulated meal-replacement shakes and new “Chef’s Table” entree options.
December 15th, 2011