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TiVo and Domino’s Introduce a New TV Dinner

Many things can make you fat. Watching TV is one of them. But it’s not just watching the boob tube that will make you rotund. Now you can order pizza right from the screen!

“Honey, will you turn on the TV and order us a pizza?”

I bet those are words you would have never thought to put together. But now that a deal has been struck between TiVo and Domino’s Pizza, you may hear them soon. This comes from the press release that accompanied the announcement that you will be able to order pizza through your TiVo box:

We are confident that teaming with TiVo on this novel, easy, and convenient way to order pizza right from the TV will be very well received by our customers,” says Rob Weisberg, vice president of precision and print marketing at Domino’s Pizza.

This is the first step in the future of customer interactions with the brands they seek to engage with and buy from. This is the first time in history that the ‘on-demand’ generation will be able to fully experience couch commerce by ordering pizza directly through their television set.

Strike one up for convenience. I’m not going to pretend this is altogether bad. But what’s next? A remote control fork programmed to feed you?

November 22nd, 2008