Material Girl Madonna, who is perhaps best known for her pop career, strong arms and healthy lifestyle, is taking her love of fitness and yoga one step further — she’s opening a chain of her own gyms!
Set to open later this month in Mexico City, the chain appropriately called “Hard Candy” (the name of her most recent album) will also eventually have locations in Russia, Brazil, Argentina, Europe and Asia, according to a press release.
Madonna is doing the club in partnership with her manager Guy Oseary and New Evolution Ventures (NEV) with Mark Mastrov, the founder of 24 Hour Fitness. The first Hard Candy Fitness will be a beautiful and uniquely designed 30,000-square-foot space, Mastrov said in a statement.
“Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be. Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere,” said NEV Chairman Mark Mastrov.
How will the club be different from other health clubs? The statement says that Hard Candy Fitness will feature the best in innovative training methods, including state-of-the-art cardio equipment with personalized viewing screens from a variety of fitness equipment manufacturers, more than 60 pieces of strength equipment, free weights, functional training equipment and accessories like the TRX, and a diverse group fitness schedule with everything from Zumba to fitness ballet to yoga to capoeira. The club will also have a juice bar/cafe, “lavish” locker rooms, saunas and steam rooms.
I so wish they were coming to the United States for us to try first-hand! I wonder how often they’ll play Madonna’s signature songs…
November 14th, 2010