I’d like you to meet Lauren, a Cali girl with a Princeton education who moved to New York and left her job as vice president of Morgan Stanley to create I. AM. YOU. Located in Manhattan, I. AM. YOU. is a, “lifestyle company based on Yoga, Nourishment, and Music.” You guys, she is just the coolest!
If doing yoga in NY is not on your to-do list, first of all, where are your priorities, second of all, no problem, her site still provides a wealth of information about healthy living and a ton of delicious recipes you’ll want to make – right after your sun salutation. Namaste!
More from Lauren –
Why did you start your food blog? As soon as I started I.AM.YOU. in 2009. I view wellness and happiness as one integrated theory, one in which movement and sweat (in my case, yoga), a strong mind, and nourishment all play vital parts. So blogging about food was an obvious necessity.
How would you describe your approach to eating/health? Simple. Indulgent. Realistic. Accessible. With I.AM.YOU. I try to show people how noninvasive healthy eating can be to your lifestyle. Eating and health do not have to be a big, stressful, dogmatic endeavour. It just has to be clean, enjoyable, and un processed. I eat what I want, when I want it, and just avoid processed foods and believe greens and veggies should be half of a person’s diet.
Have you always had an interest in healthy food or did it come later in life? Since the womb, my mom tells me! I grew up in an incredibly foodie Italian/Spanish/Polish family, so large long meals were the norm. But I also grew up in Cali, where everything is fresh and we had a salad 2x a day. From this solid upbringing, one which included regular cooking and baking with my sister and parents, I continued casually studying nutrition and cooking, and ultimately became a Health Coach. Now I pull from my passions, traditions, and scientific knowledge.
What is your favorite ingredient to use in the kitchen? Honestly it is not new, but it is always more dynamic: quinoa. I keep experimenting with hot and cold dishes, sandwiches, soups and snacks, and it never seems to get old. That and a bag of hot peppers a friend picked in the South of Italy for me this summer.
Has blogging changed the way you view food and cooking? Absolutely! I have realized how much need there is for simple, 10 minute (truly 10 minute from cook to serve to clean) recipes are out there. Modern life is busy and intense, but it does not imply that you cannot eat or cook healthily. It just means that you have to learn how to incorporate food and cooking into your current lifestyle, which is what I and I.AM.YOU. is all about. I have no time to make a one-hour meal after I finish work at 9PM – but I can make a just as healthy, maybe even more delish, 10 minute one.
More Foodie Goodness
Lauren is featured in our series of spotlights on healthy food bloggers. Be sure to check back next Sunday to meet another healthy blogger in our midst.