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Bankruptcy- That’s How the Cookie Diet Crumbles

Smart for Life Weight Management Centers is closing shop, filing for Chapter 11 bankruptcy. The Boca Raton, Florida-based company was entangled in a dispute with Miami-based SM Licensing Corp. and Dr. Sanford Siegal over using the term “cookie diet” for its weight loss program.

Smart for Life started as a licensed franchise of Dr. Siegal’s Cookie Diet, but lost the right to use the terminology in its advertising and web address last year.

A half million people have turned to Dr. Seigal’s Cookie Diet over the span of three decades. There are several nutritious cookies to choose from, in tasty flavors such as chocolate, oatmeal raisin, coconut, banana, and blueberry. You can learn more about Dr. Siegal’s program in our review of the Cookie Diet right here.

November 5th, 2008