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Under Armour Asks Women to Define “What’s Beautiful”

There are so many challenge-based fitness programs out on the web and they are proving to be effective for many people. Accountability and encouragement seem to be the magic ingredient for many people to stay motivated. Under Armour has gotten in on this trend by introducing “What’s Beautiful,” a promotion encouraging women to set goals, share the process, and hopefully meet them. Oh, and they’re giving away sweet prizes along the way.

The process is very simple. At the What’s Beautiful site, any woman can set a fitness goal, any goal, and begin her journey to victory. They are asked to document the process by sharing photos and video on the Under Armour site. During the journey they are also encouraged to choose one of the daily challenges set by Under Armour trainers. As these challenges are documented, users can cheer on others who are working hard, too. Then, at the end of each week, Under Armour will give away swag bags full of gear to the women who they say, “are seriously bringing it.”

This weekly challenge and goal setting promotion is on until the end of November. At the end of that month, ten finalists will be chosen as the winning athletes, those who’ve documented what Under Armour sees as the most impressive, motivated, and monumental stories. These deserving ten women will win a trip to Clearwater, Florida to train with the elite Under Armour trainers. That is where the some of the top athletes in the world go to enhance their performances. In addition to the amazing training sessions, the winners will be treated to sessions with nutrition experts and spa treatments.

Heard enough? Ready to set a goal? Visit whatsbeautiful.ua.com and start today. And as Under Armor says, “Set a goal. Then don’t just meet it. Crush it. Because What’s Beautiful is to Sweat Every Day. No matter what.”

It’s a positive body image message that we wholly support.

Also Read:

Lady Gaga Poses Nearly Nude to Fight Against Media “Fat” Comments

Christina Aguilera Embraces Life as a “Fat Girl”

Christina Hendricks on Body Image and Fitness

October 3rd, 2012

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