The McRib sandwich has nothing to do with ribs. It’s a boneless pork patty shaped into a rib slab and festooned with pickles, onions and barbecue sauce on a bun. The sandwich has been on the McDonald’s menu sporadically since 1981.
McDonald’s offers the sandwich for a limited time in select restaurants, and this publicity stunt has gained the McRib an addicted following. The elusiveness of the sandwich has created fans who drive for miles to stockpile the sandwiches, and a “McRib” locator website has even been created to help McRib lovers see where the sandwich will appear next. There has even been a “Bring back the McRib” petition and a parody of the sandwich appeared in an episode of The Simpsons and King of Queens.
Now, McDonald’s has announced that all restaurants will be offering the McRib for a short rotation beginning Nov 2. Appearing for only six weeks, the McRib sandwich will be sold for $1.99 . The 500 calorie sandwich contains 26 grams of fat and 980 mgs of sodium.
McDonald’s reports that they sold more than 60 million McRib sandwiches last year.
October 20th, 2010