By Alicia Rose
The newest trend to hit lifestyle branding comes from supermodel and established fashion designer Heidi Klum, who has partnered with New Balance to launch her new fashion line Heidi Klum for New Balance. The active wear collection launched on October 7, 2010 on Amazon.com and not only includes standard pants, hoodies and sweatshirts, but versatile sweaters, leggings, tunics, woven and knit tops, and dresses.
“Heidi Klum for New Balance combines New Balance’s expertise in fit and form with Heidi’s commitment to sophisticated style to create a versatile collection for women that is both everyday wearable and luxurious,” said Kerry Kligerman, Executive Vice President of Apparel for New Balance.
Ranging in price from $32-$168 (US dollars) the collection pieces are available in America, Japan, United Kingdom and Klum’s home country of Germany, and she says she is excited to launch a collection that is easy to shop and stylish to wear.
“Busy women, like me, have changed their way of shopping. We now shop online,” said Heidi Klum. “I’m proud to announce that I have designed a line of active wear for New Balance that will be sold exclusively on Amazon. I could not think of an easier way to shop than from my bed on my laptop! Our lives as mothers, wives, working women have become so much more than ever before. Whether we are dropping the kids off at school, going out with friends, running errands, running to meetings or swinging by your favorite coffee shop in the morning, we all have one thing in common – we want to be stylish, comfortable and hip!”
As a fashion icon, legendary Victoria’s Secret supermodel, host of television show Project Runway, designer, and wife and mother of four kids, it comes as no surprise that Klum would be the perfect fit to design a fashion-meets-fitness collection.