Benefit It’s Potent Review (UPDATED 2024): Don’t Buy Before You Read This!

Benefit It’s Potent is an eye cream that was designed to help fade dark circles. The product is supposed to have a brightening effect and may also help smooth away other signs of aging like wrinkles and fine lines.

Benefit It’s Potent contains a number of plant extracts, a peptide complex, and other ingredients that work to firm the skin surround the eye and protect the area from free radical damage. The product is an ivory-colored cream that reportedly can be layered under makeup.

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Benefit It’s Potent Ingredients and Side Effects

We found the ingredient list for Benefit It’s Potent posted on a blog, so keep in mind that this list may not be entirely accurate. While it would be nice to get a full ingredient label from the company themselves, here’s a look at what we believe is present in this particular blend:

Cocoa Extract	Apple Extract	Peptides	Plankton Extract
Sweet Almond Extract	Avena Sativa	Linseed Extract

Cocoa Extract: Cocoa extract is thought to reduce the appearance of sun damage and wrinkles when applied topically.

Linseed Extract: Linseed, or flaxseed, oil is rich in fatty acids that work to fight inflammation and treat dry or irritated skin.

Avena Sativa: Avena sativa is an extract derived from oats. It is thought to have a moisturizing effect on the skin and may ease conditions like chronic itching, psoriasis, acne, and eczema.

Sweet Almond Extract: Sweet almond is high in vitamin A content and may treat and prevent acne and reduce the appearance of fine lines or hyperpigmentation with use. This ingredient may also be used to gently clean out clogged pores.

Plankton Extract: Plankton extract may be used to help the skin retain moisture, but unlike algae, has not been proven to provide any additional benefits.

Apple Extract: Apple may be used to thicken products, but also has a skin-restoring effect due to its antioxidant content.

Peptides: Peptides provide a range of anti-aging effects on the skin. They work to build collagen and elastin, proteins responsible for keeping skin supple, firm, and wrinkle-free.

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Benefit It’s Potent Quality of Ingredients

Benefit It’s Potent contains a range of ingredients loaded with antioxidants, which provide a layer of protection from free radical damage. We like that this product is made primarily from plant extracts.

Based on the formula, it looks like most of the benefits come in the form of prevention and protection, as well as some repair for fine lines and shallow wrinkles.

The brightening effect likely comes from titanium dioxide, a mineral that deflects light away from the eyes for a visual effect. Some people may find this ingredient irritates their skin.

The formula is unlikely to do much for dark circles and under-eye bags, despite claiming it has an effect on these things.

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The Price and Quality of Benefit It’s Potent

Benefit It’s Potent is sold through numerous channels both online and in person. This brand is reasonably popular and you can find this item, as well as the rest of the product line in stores such as Sephora, Ulta, Nordstrom, Macy’s, and on Amazon. All retailers currently offer this product for $34.

Shoppers may also purchase this item directly from Benefit’s e-commerce platform, also for $34 for a container with 0.5 ounces of product.

In all, this product is priced toward the center of consumer pricing expectations–$34 is far from the most expensive eye cream on the market today, but it still feels as though it warrants some consideration from a lot of users out there.

At this price point, we’ve come to expect some filler ingredients, and this product is no different. There are a lot of alcohols and the like present, but nothing that could be considered harmful. Our thinking is, Benefit It’s Potent might not be as potent as advertised.

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Business of Benefit It’s Potent

Benefit It’s Potent is made by cosmetics company, Benefit. Here are more details about the business, as well as how you can get in touch with them:

Phone: 800-781-2336

Benefit is a popular brand of cosmetics marketed under cheeky names. The line was designed by former models Jean and Jane Ford in 1976—who opened their San Francisco boutique featuring a number of “Fake-It” solutions.

The company has a cult-like following and sells products through their own e-commerce channel, as well as in department stores and one-stop beauty shops like Sephora and Ulta.

The official benefit site is well-designed and community oriented. Users can get makeup tips and learn more about the products—particularly those items focused on creating the perfect bold brow.

While Benefit focuses more on cosmetics that enhance and conceal, they do offer a free products—like It’s Potent—that bring more to the table than a temporary fix.

Customer Opinions of Benefit It’s Potent

Benefit It’s Potent received some mixed reviews from past consumers. We found that there was quite a variation in the experiences of people who had dark circles—as some felt this concealed them very well and others felt the opposite.

Other users reported issues with makeup transfer, irritation, or a general lack of efficacy. Here is a look at some comments:

“I like this a lot. Got a sample of the cream and noticed it fills in fine lines pretty well and I didn’t need to put on makeup. Eyes definitely look brighter.”

“Saw some good reviews and found that it both fails to adequately moisturize the area and it burns my eyes. I think my dark circles look worse, too.”

“I tried this product because I was curious about the skin-brightening and fine-line reducing abilities I had read about. This product is basically useless. It doesn’t work and messes with my makeup.”

“This eye cream is just ok. I don’t love the weird off-white color that comes out and I didn’t feel that this faded my dark circles as much as I had hoped. I liked the packaging, but that’s not enough to buy again.”

Overall, we’ve found that there were a variety of complaints posted online—but with issues like dark circles, it’s hard to find a one-size-fits-all solution, as they can be caused by a number of things.

It’s worth acknowledging the comment above that discusses the ivory color of the product. This may have a concealer-type effect on lighter skin tones, but people with darker skin may find this product to be too light for them—and may want to skip this one in favor of something that blends better.

Some users felt this product was effective in treating fine lines—that seems to be the most successful application of the product—but again, experiences varied a ton.

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Conclusion – Does Benefit It’s Potent Work?

Benefit It’s Potent looks like it may be a good solution for many users tackling under-eye concerns like sun damage, fine lines, or age spots. The product is rich in a variety of antioxidants from different plant-based sources, and with that comes a sense of repair and protection.

In looking more closely at the formula, there’s nothing inherently wrong with this product by any stretch, but it does seem a bit watered down. There are a lot of filler ingredients listed before we get to any of the “good stuff” like peptides and plant extracts—so it may not be as potent as consumers would like.

Additionally, the reviews suggest that Benefit It’s Potent is not all that effective in treating concerns like dark circles and puffiness under the eye—so users with those concerns are better off with an eye cream that can deliver more benefits for the price.

Still, at $34, you’re getting a product with decent reviews and no harmful ingredients (that’s not to say the formula worked for everyone, as some people found it irritating).

With Benefit It’s Potent, we felt that there are better products that can do more, but some people might find this acceptable. It all comes down to what you’re looking for in an eye cream

Kremovage has other eye creams beat, due to its diverse blend of ingredients. Made with squalane and hyaluronic acid for hydration, antioxidants and peptides for repair, and plant oils that soften the skin, this product brings a renewed, youthful look to users of all ages and skin types.

Kremovage is an eye cream designed to bring potent, yet gentle repair to users with a range of skin concerns. The product has been thoroughly vetted for quality and safety, and is cruelty-free. Click here to try Kremovage — you’ll be glad you did.