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Nike Embraces Big Butts – Do You? [UPDATED Nike Ad is Fake]

UPDATE: The ad’s a fake! We’ve been duped! Confirmed on AdAge.com. Apparently it’s a knock-off of an ad done a few years ago. The typos should have clued us in. It’s still a great conversation starter though…

There’s something to be said about positive body image, and fortunately it’s starting to make a comeback. Curvy girls are finally the in-thing. And it’s one trend that we’re all for.

This new ad from Nike embraces those curves, in the form of big butts, a body part that is almost its own legend for some women.

What do you think of the ad? The idea? Your own curves? Other women’s curves? Leave a comment below to share your thoughts and join the conversation.

Nike’s “Big Butt” Ad Text:

MY BUTT IS BIG
AND ROUND LIKE THE LETTER C
AND TEN THOUSAND LUNGES
HAS MADE IT ROUNDER
BUT NOT SMALLER
AND THAT’S JUST FINE.
IT’S A SPACE HEATER
FOR MY SIDE OF THE BED
IT’S MY EMBASSADOR
TO THOSE WHO WALK BEHIND ME
IT’S A BORDER COLLIE
THAT HERDS SKINNY WOMEN
AWAY FROM THE BEST DEALS
AT CLOTHING SALES.
MY BUTT IS BIG
AND THAT’S JUST FINE
AND THOSE WHO MIGHT SCORN IT
ARE INVITED TO KISS IT.
JUST DO IT.

NIKEWOMEN.COM

August 13th, 2010

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(Page 1 of 1, 3 total comments)

Kelsey

I love this ad campaign! It's so inspiring for women to accept themselves for who they are, and not to try to become a stick figure to appease society. Way to go Nike!
- An Advertising Student

posted Aug 13th, 2010 10:44 am


brianc

Great ad! I hope they run this in the US.

posted Aug 13th, 2010 10:20 am


Marsha

I think this is really great of Nike, and I really love the ad campaign. Cheers to them!

posted Aug 13th, 2010 10:07 am



   
 

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