NBC’s The Biggest Loser is much more than just a weight loss reality television series. It is an entire movement that is dedicated to helping Americans become healthier and more fit.
The Biggest Loser and The Active Network’s flagship website Active.com announced the launch of The Biggest Loser Event Challenge, a series of nationwide 5K and one-mile events designed to inspire Americans of all fitness levels to get moving with others.
The first Biggest Loser Event Challenge will take place September 25 in Myrtle Beach, South Carolina. Sixteen additional events will take place in 2011, but the events and locations have not yet been announced. “The Biggest Loser Event Challenge is about transforming lives by taking the first step towards getting a friend, family member, co-worker or yourself on the path to a healthier lifestyle. Even if you’ve never run a step in your life, we want you to come and do something you never thought possible. Our theme, Don’t Compete…Just Complete,” says Biggest Loser trainer, Bob Harper.
For the kick-off event in Myrtle Beach, attendees can either walk or run the 5k event. And once you cross the finish line, you will have a chance to snap a photo of your post-5k glow with Bob Harper and then head over to the post-event celebration to learn about healthy lifestyle behaviors and tools followed by your favorite Biggest Loser contestants and munch on healthy snacks that support your weight loss goals. The event will also feature a health and fitness expo and all runners and walkers will receive a Biggest Loser Event Challenge T-shirt and medal.
This event will be filmed for an NBC special to air in late November. Those interested in signing up for The Biggest Loser Event Challenge can register at the BiggestLoser.com.
August 23rd, 2010