Diets in Review - Find the Right Diet for You

Biggest Loser and Body by Vi Have No Partnership, According to NBC

One of the biggest diet trends to happen in a while is Body by Vi, a meal replacement shake weight loss plan that thrives because of its multi-level marketing (MLM) business model (aka pyramid scheme). The brand has a huge following, and this week sounded like it was poised to gain even more with news of a Biggest Loser tie-in.

When the most popular reality show on TV syncs with a wildly popular diet brand, you’d think it would be a perfect marketing marriage. But that’s not the case. Rumors have been swirling that the two brands were partnering, so we had to look in to it. Turns out, the news is just a misunderstood rumor.

“There is no partnership between the show and this company,” the press representative for Biggest Loser at NBC told us this evening.

A former Loser let us know that ViSalus Sciences and Biggest Loser had “combined forces,” and that “they’re doing a 90 day challenge.” They even said they’ll be a promoter for the upcoming Showdown Challenge.

As well, Jim Germanakos, the Biggest Loser 4 at-home winner, posted this on his Facebook page this week:

“I just got back from Miami and the ‘Visalus’ National ‘Vitality’ event which was held at the American Airlines Arena where 18,000 screaming Visalus promoters learned that Ben Silverman, the creator of ‘The Biggest Loser’ just joined forces with Visalus to bring it main-stream, and has created ‘The 90-Day Showdown’ Challenge which will be sistered with ‘The Biggest Loser’ starting immediately.”

The marketing materials for the challenge back up what NBC is telling us, in that the partnership exists with Ben Silverman, former chairman of NBC and co-creator of Biggest Loser. But no mention of a direct partnership with the show is indicated. These materials clearly state the brand has “joined forces with Biggest Loser co-creator Ben Silverman.”

It sounds as though Ben Silverman is getting the Biggest Loser alumni involved, and using his resume to help promote, but as NBC said, no official partnership has been forged.

“That stuff makes me mad,” said another Loser alum, not supporting these kind of supplement-based efforts to lose weight (or maintain) after the show.

The show lends no support to the contestants when they return home, so it’s almost understandable that these reality stars would find any way to maintain or continue losing, even with a fad-like supplement product like Body by Vi. And according to Germanakos’ post, it’s an easy way for them to earn (or supplement) their income, based on the MLM model.

“I am a Regional Director with Visalus, starting a few months ago part-time… I am [consistently] earning $2500-$3500 a month, with UNLIMITED potential. On Sunday, I saw a couple that I know get a bonus check for $500,000. They’ve been with Visalus for 19 MONTHS..!! There were also over 820 people and couple who earn over 12,500 per MONTH.”

To the naysayers, he said, “Don’t be the one that said ‘Nah….. no thanks’ when the rest of us are in shape, and retired and driving new black BMWs (which the company pays for, by the way).”

To the naysayers, we say stick with a healthy, sustainable eating plan (like the one the contestants learn on the ranch, created by Cheryl Forberg, RD) and you won’t need a bunch of pricey shakes to help your weight loss.

We’ll keep you posted on any more developing news.

Also Read:

Join Courtney Crozier’s Summer Challenge!

Join us for a Twitter Party 7/24 with Cheryl Forberg, RD

Hannah Curlee’s Hotel Room Workout

July 19th, 2012

> Leave Feedback

User Feedback

(Page 1 of 1, 7 total comments)


My brother and his wife both took the challenge last December; he has since lost 44lbs, and she lost 18. They have both moved up to a long term fitness regiments, and knowledgeable eating plans. Meal replacement shakes are only a small part of what is available; what they would have been getting from GNC they now get for free with Visalus do to so many of their friends and family following in their dedicated footsteps. Nothing is promoted as being easy, but the support team they have with Vi is truly impressive.

posted Mar 3rd, 2013 3:08 am


I have mixed feelings about this article. Yes I promote the Body by Vi challenge and I am having tremendous success with the program. People should not be saying that we have joined forces with The Biggest Loser; unfortunately, some people get over zealous when they hear something and translate it in to what they think they heard. In reference to being expensive that is a lie! Check your facts before you report. At less than $2.00 for a meal and it works, how can you say it's expensive? Is going to McDonald's and ordering a double cheese burger, fries and a coke at between $5.00 and $10.00 expensive? I would say yes and not healthy. Lastly, ViSalus is not a pyramid scheme. Yes we are MLM and many people are making money by offering this great opportunity. There are 3 pyramid schemes and you probably won't agree with me but they are the US Government, Corporations and our school systems. Just share the facts and don't share your unsubstantiated opinions. Thank for your time.

posted Jul 25th, 2012 7:59 pm


Although I am not a Visalus member, I do like that they are changing lives. For those that say it is better to eat right... If you could do that, your fat butt wouldn't be reading about these things.
Different things work for different people. I lost my weight on the Master Cleanse. You'll find a lot of bad reviews on that also... but it works.

posted Jul 23rd, 2012 4:32 am


Shakes are not the answer - but if you do the proper research either is GMO foods that the public is not aware of. Our foods are killing us and this company is trying to help one family at time - take their health back.

Look around people the world is getting bigger and more unhealthy daily. At least the company mission is to help fight Obesity.

The shakes are not expensive do the research - the actually cost less than a happy meal at McDonalds. There most expensive kit breaks down to $9.25 a day for (2) meals. Show me how this is more expensive than Taco Bell, McDonald, Pizza Hut or Starbucks.

posted Jul 23rd, 2012 3:03 am


Thank you for sharing this information. I don't have an issue with Visalus's business model the home party plan, which is how they share their body by vi challenge is a vetted business model like Mary Kay and Pampered Chef. I did look into their shake formulation and it looked more like it was designed for taste than it was designed to be a healthy meal replacement.

posted Jul 21st, 2012 1:01 pm

Susan Dutcher

This stuff is not for everyone . I have tried it and did not lose anything and did not have the energy that i was told i would. And I am tried of everyone pushing it down my throat

posted Jul 21st, 2012 7:19 am


I am glad to hear the 2 brands are not tied. I am so exhausted by (what to me, seems like, a gimick or shake as the answer). Call me old fashioned but dang it I just need to learn how to prepare the right food, in the right quantities and season them without mayonaise, grease and salt for flavor. Shakes scare me because eventually we (I) need to know how to create a healthy meal!!!! Great story! Katikay

posted Jul 20th, 2012 3:15 am


Leave Feedback

Skip the moderation queue by becoming a MyDIR member.

Already a member?

Need to sign up?
It’s free and only it takes a minute.
There are two ways to join:

Or, proceed without an account