In a category of food that produced over $600 million in revenue last year, Corn Pops only made $74 million, an 18% decrease since the year prior. The breakfast food that is advertised as being “crispy, glazed, crunchy, sweet,” can no longer compete with its peers. Cereals like Cheerios and Frosted Flakes made over $200 million last year.
Not only are big name cereals beating out Corn Pops but the sales of private brands have impacted totals.
Some have argued that the recent price hikes in corn are the culprits behind the demise of this long standing brand. There is some validity to that claim. However, one has to wonder if it’s the ingredients of the cereal that have really lead to the poor sales. Sure, the cereal is “crispy, glazed, crunchy, sweet” but what makes it so?
Some of the unfortunate ingredients in the cereal that is promoted as a part of a healthy breakfast include, mono- and diglycerides. These ingredients are used to bind saturated fat. Another not-so-appetizing component is BHT. BHT is used to keep the cereal fresh, but it’s also used in embalming fluid. This ingredient alone is enough for most people to say, “don’t let the door hit you on the way out.”
Even though Corn Pops is under the interrogation lamp right now, it’s fair to point out that there are plenty of other cereals who had great sales last year who are not chock-full of vitamins themselves. It’s important for all consumers to read labels. An easy and important thing to remember when researching ingredients is if you can’t pronounce it or have never heard of it, it may be best to keep shopping.
As we say goodbye to the bright yellow box that has adorned the cereal aisle for many years, let’s hope that another, healthier product will fill its slot. Perhaps one with whole grains, vitamins, minerals, and you know, something that you don’t find in a morgue.
Via: Huffington Post
June 24th, 2011