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Corn Pops Cereal to Leave Shelves for Good in 2012

Blame it on rising corn prices or blame it on the embalming fluid, either way, say goodbye to Kellogg’s Corn Pops cereal.

In a category of food that produced over $600 million in revenue last year, Corn Pops only made $74 million, an 18% decrease since the year prior. The breakfast food that is advertised as being “crispy, glazed, crunchy, sweet,” can no longer compete with its peers. Cereals like Cheerios and Frosted Flakes made over $200 million last year.

Not only are big name cereals beating out Corn Pops but the sales of private brands have impacted totals.

Some have argued that the recent price hikes in corn are the culprits behind the demise of this long standing brand. There is some validity to that claim. However, one has to wonder if it’s the ingredients of the cereal that have really lead to the poor sales. Sure, the cereal is “crispy, glazed, crunchy, sweet” but what makes it so?

Some of the unfortunate ingredients in the cereal that is promoted as a part of a healthy breakfast include, mono- and diglycerides. These ingredients are used to bind saturated fat. Another not-so-appetizing component is BHT. BHT is used to keep the cereal fresh, but it’s also used in embalming fluid. This ingredient alone is enough for most people to say, “don’t let the door hit you on the way out.”

Even though Corn Pops is under the interrogation lamp right now, it’s fair to point out that there are plenty of other cereals who had great sales last year who are not chock-full of vitamins themselves. It’s important for all consumers to read labels. An easy and important thing to remember when researching ingredients is if you can’t pronounce it or have never heard of it, it may be best to keep shopping.

As we say goodbye to the bright yellow box that has adorned the cereal aisle for many years, let’s hope that another, healthier product will fill its slot. Perhaps one with whole grains, vitamins, minerals, and you know, something that you don’t find in a morgue.

Via: Huffington Post

Also Read:

Breakfast Eaters are Healthiest

Eat Whole Foods to Avoid Depression

Fruity Pebbles and Cocoa Pebbles to Reduce Sugar Content

June 24th, 2011

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(Page 1 of 1, 6 total comments)

PixelPooh

Hmmm, BHT. I ate two bowls after reading this. Everyone else, look above and read Blake's comment. I get Lacy's stance (she seems like a health nut), but come on. Learn before you bark, people.

posted Nov 14th, 2011 7:12 am


Mary

Love my Corn Pops!!! Will have to stock up on a few before next year.

posted Nov 1st, 2011 3:07 pm


pamela

i have loved corn pops since the day they hit the shelves. i am truly sad that they are going to stop making them.

posted Jul 21st, 2011 9:46 am


Kym

Say it isn't so

posted Jul 8th, 2011 6:28 am


userfile
Kelly Turner

You're right, Tim- good catch! Changed it to chock-full. Thanks for letting us know!

posted Jun 28th, 2011 1:22 pm


Tim

I believe 'chalked' full should be 'chock' full.

posted Jun 28th, 2011 12:22 pm



   
 

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