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Jenny and the Queen

As Kirstie Alley steps out of Jenny Craig’s spotlight, Queen Latifah is stepping in. She’s the third Hollywood star to use the betterment of her own health to pitch Jenny Craig’s phenomenal weight loss program (along with Valerie Bertinelli) in an ad campaign that began roughly three years ago.

In Queen Latifah’s new Jenny Craig commercial, she talks about not watching the number on the scale, but just being more aware of her overall health and weight. She is recommending we lose 5-10% of our body weight and increase activity to lessen our chances of weight-related illnesses like type II diabetes.

Queen Latifah is one of the most inspiring women of our day, and I’m anxious to follow her progress with the program as I know she’ll be a heroine to many women struggling to, as she is encouraging, take that first step toward losing weight.

February 20th, 2008

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