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Dodge’s Farmer Super Bowl Ad Prioritizes Health and Family

  • In a two-minute spot that aired during Super Bowl XLVII, Dodge Ram highlighted the farmers who are the life blood of our nation.
  • The spot featured the real men, women, and even youth who “put in 40 hours by noon on Tuesday,” but also sow and harvest the food that we all consume every day.
  • Paul Harvey narrated the commercial, based on audio of a speech he gave to the Future Farmers of America in 1978.
  • Farmers markets are an affordable and accessible way to not only provide wholesome fresh foods for your family, but also support local farmers and therefore your local economy.
  • The spot shared the beautiful scene of a family gathered around the table for dinner, something that can improve a child’s performance at school and give them greater self esteem. A family dinner can reduce in the incidence of obesity, eating disorders, depression, and substance abuse.

See more at TheFamilyDinnerProject.org and Scientific American.

 

 

 

 

Also Read:

CSA vs. Farmers Market: Which is Right for You?

2011 Healthiest Super Bowl Ad: Oikos Greek Yogurt

United Nations Supports Organic Farming to Fight World Hunger

February 3rd, 2013