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Belvita Breakfast Crackers Serve a Winning Product at the Super Bowl Commercial

Last week we reminded you of the gastronomic list of junk food marketing that’s about to burn our eyes on Sunday. Super Bowl commercials are traditionally made of potato chips, beer, soda, and pizza – the makings of a “proper” football party. We were pleasantly surprised to see Oikos Greek Yogurt make their Super Bowl debut, and deemed them Healthiest Super Bowl Ad. Now, it seems, we’ve got a runner-up in Belvita.

Belvita Breakfast Biscuits are a new packaged food from Nabisco, and they have a pretty amusing commercial running during the Super Bowl pre-game. You can watch it now. Then, read on to see why we aren’t throwing any flags on this new breakfast competitor.

“I approve,” is Mary Hartley‘s simple conclusion about Belvita. Mary is our resident registered dietitian and doesn’t give approval to packaged foods too often. “This is a simple cracker made of oats, rye and flour, fortified with nutrients, no unessential or harmful additives, and sugar is further down on the list,” she said after reviewing the package. “It has a balanced nutrient profile with a good amount of soluble fiber (slows digestion), carbohydrates (gives energy) and healthy fats, but not too much protein.” She noted that she’d add some nut butter when eating Belvita.

In Belvita’s Super Bowl commercial they claim the crackers are “specially baked to release energy regularly and continuously in your body,” while showing two cops eating the breakfast crackers to power their hectic days. Mary breaks down the claim by explaining that “you have nutritious sustained energy that lasts all morning. That’s just because of the soluble fiber, which slows down digestion.” Belvita isn’t the only food that can do so. Mary named a list of foods that do so naturally, including “oatmeal, other cereals and breads, lots of fruits (prunes, apples, grapefruit), flaxseed, and other seeds.”

We’re all time crunched, and could certainly use more healthy fuel to help us manage our own schedules. Mary commented that Nabisco is “giving people what they want: portion control, portability (especially at breakfast time), wholesomeness, taste.”

This might be the one thing on the cookie aisle worth checking out.

Also Read:

10 Breakfast Foods With as Much Sugar as a Candy Bar

Winning Recipes for the New York Giants vs. New England Patriots Super Bowl

Throw a Dip Party for Super Bowl Sunday

February 2nd, 2012

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Shame on me for buying these without reading the ingredients. They are no more healthier than eating Oreo cookies for breakfast. They are laden with fat,sugar, and white flour; but because they have a few whole grains in them they're called healthy. I had them for breakfast this morning and got an immediate sugar rush. Now I'm hungry again but feel horrible and still have that sugary taste in my mouth (like I just ate a big piece of frosted cake). It's amazing that here in the US the food Nazis are confiscating turkey sandwiches from four year olds because according to the govt they're "not a healthy lunch." However, the govt turns a blind eye to these biscuits, which clearly are "not a healthy breakfast," or a healthy food in general.

Nabisco/Kraft and the FDA should be ashamed of themselves for allowing these to be called a healthy brakfast alternative. They should require a warning or disclaimer on every box.

Per Serving: 230 Calories, 8g fat, 36g carbohydrate, 13g sugar. Nuff said, you may as well eat a cupcake.

posted Feb 21st, 2012 3:39 pm


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