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Jessica Simpson Signs with Weight Watchers to Lose Baby Weight

Not surprisingly, Jessica Simpson has made the news again regarding her weight. We’ve learned she has signed up with weight loss giant Weight Watchers to lose her baby weight. So what makes that newsworthy? She hasn’t even had the baby yet.

Simpson has signed a $3 million contract with Weight Watchers to start trying to lose weight immediately following the birth of her first child in 2012. This endorsement deal can give the impression that immediate focus on weight loss after delivery is the norm. It also highlights the popular celebrity trend of having your pre-pregnancy body back six weeks after giving birth, which isn’t realistic for most women. Sources state that Simpson will also be preparing for her wedding to Eric Johnson shortly after giving birth, which offers some insight into her wanting to lose weight so quickly. Although it has been stated that Simpson will only be trying to lose her pregnancy weight, it is questionable that weight loss be her main focus immediately after giving birth. During that time, her body will be making some big adjustments going from growing the baby to feeding and caring for the baby. If Simpson plans to breastfeed, she will actually need to consume more calories instead of cutting back.

For new moms, losing baby weight is not discouraged, but it must be done in a healthy manner. You have to give your body time to heal from the delivery and take things slowly. Some of the best pointers from moms who have been there include drink lots of water, keep healthy snacks available, eliminate junk food and try to fit in exercise whenever you can. The most important thing to remember is not to go overboard with cutting calories. If you are breastfeeding, cutting too many calories can hurt your milk supply. If you’re not breastfeeding, cutting too many calories can put your body into starvation mode, hindering your weight loss.

Many women neglect their own health after having their baby. Remember to make some time for yourself, which will help in your weight loss journey. Weight Watchers does offer arrangements within their plan for moms who are breastfeeding, so their program can be used after giving birth. Hopefully, Jessica Simpson will remember to take the proper healing time before jumping into weight loss after giving birth.

December 12th, 2011

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Talk about motivation.

Jessica Simpson is rightfully gaining weight while she's pregnant with her first child, but as Page Six reports, the pregnant celebrity is ready to drop those pounds to the tune of $3 million, as soon as she gives birth.

Sources tell the newspaper, the blonde singer inked the deal with Weight Watchers, which should help her speed up the process for her wedding to Eric Johnson.

Simpson's weight fluctuations have proved to be of great interest to the public, so it's somewhat surprising the 31-year-old isn't relishing one of the only times she can gain weight (relatively) free of public criticism.

Still, this isn't the first time the star has promised to slim down for cash -- and is currently in litigation over it.

In 2005, Simpson was reportedly paid $500,000 to take part in an (unreleased) exercise video about losing weight, and instead, chose to gain weight and reap those benefits, alleges the CEO of the company that produced the video.

Following comments Simpson made to Lucky magazine about how gaining weight made her more relatable to the average woman, and helped in creating a billion dollar fashion empire, Speedfit's CEO, Alex Astilean told the Huffington Post, he believes it was never Simpson's intention to be the spokesperson for the video.

One thing is for sure, Simpson seems determined to make as much money off this pregnancy as possible. From unsuccessfully trying to wrangle $500,000 out of the tabloids to announce Hollywood's worst kept secret, to the first photos of the child (which aren't thought to bring in much money), to dropping the post-baby weight, the singer is making it clear her body and this baby is a business.

posted Dec 13th, 2011 4:55 pm


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