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Power Bracelet Makers Admit to Having No Scientific Evidence

power braceletClaims that Power Balance bracelets can enhance athletic performance by using a hologram to realign the body’s energy field are not supported by any science admits its makers. Power Balance made the statements as part of an agreement with the Australian Competition and Consumer Commission, reports Yahoo Sports.

The bracelets were first released in 2007, and have been sported by many celebrities including Kobe Bryant, Shaquille O’Neal, David Beckham and Robert De Niro. Even Kate Middleton, the soon-to-be-bride of Price Harry ahs been spotted wearing one. However, the Power Balance bracelets may still have some kind of placebo or charm effect, because positive thinking can improve athletic performance.

Although the company claims they did not mislead the public, TMZ reports that a class action lawsuit has been filed against Power Balance. The plaintiffs say the company “mislead” customers by deliberately selling products with unsupported claims. It has not been made public if any professional sports players will be participating in the class action suit.

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January 7th, 2011