Joining the ranks of such celebrities as Kirstie Alley, Queen Latifah and Valerie Bertinelli, Jason Alexander has signed on to become the newest spokesperson for the Jenny Craig diet plan. Arguably best known for his role as George Costanza on the long running sitcom Seinfeld, Alexander was disturbed when he saw himself on screen recently. While taping a “Seinfeld” reunion to be shown on the hit show Curb Your Enthusiasm, he realized that he put on more weight than he wanted. His goal is to lose 30-40 pounds.
“It’s always been the same old story,” Alexander said in a statement about his previous attempts at dieting. “The first 10 lbs were gone in a jiff, but then Bamm!. Back again, and this time, they’re back with a vengeance — they even brought friends.”
Of his decision to try Jenny Craig, the former Kentucky Fried Chicken spokesman went on to say “It was a deadly combination of I’m fat and they work.”
Jenny Craig is most often known for having female spokespeople, but Alexander is not the first popular male to use the program; he follows in the footsteps of L.A. Clippers player Baron Davis.
“I’m trying not only to do it for myself but I’m encouraging other guys to come on board and say ‘we can do this. This will work for us, and we can do this and deal with the problem’,” says Alexander. “If somebody goes, ‘Well, if George can do it, I can do it!’ – that’s great. Whatever it takes to get you heading in the right direction. If I’m it, great!”
Alexander says that he was inspired by Valerie Bertinelli’s incredible weight loss success using Jenny Craig and her eventual appearance in a bikini, but he promises that there will be no bikini pictures in his future.
Learn more about Jenny Craig for Men.