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Body Image Center


"I Will What I Want." The Powerful Statement Behind Under Armour's New Campaign

Published Thu September 18, 2014

Under Armour's commercials traditionally focus on the gritty, tough side of athleticism, sending the message that wearing their products will turn you into some muscled, gruff super-athlete. With its new women's campaign, however, Under Armour is taking a different approach. The ...

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